NATURAL RETINOLS 101 Ahhh retinol…one of the most highly praised ingredients in skincare. But what exactly is it? Most simply, retinol is a derivative of Vitamin A and works on a cellular level to strengthen the epidermis, increase cellular turnover, improve the appearance of fine lines + wrinkles and can even fight hyperpigmentation. Most are …
WHAT IS ‘BRIGHTENING’ SKINCARE? Wading through skincare vocabulary and flashy marketing terms can be tricky. Especially when similar terms are mistakenly interchanged. So today, we’re breaking down the term “brightening”, specifically, how it differs from lightening/whitening. Lightening or Whitening: The process of altering one’s complexion in the aim of reducing a pigment called melanin in …
A QUICK GUIDE TO PROPERLY EXFOLIATING SKIN From the days of harsh apricot scrubs (iykyk) to complex peels, exfoliation has *long* been a hot topic in the skincare world — and for good reason. When done correctly, exfoliation can support cellular turnover, acne management graceful aging + more. But frequency and method matter. Exfoliating too …
THE *GOOD* KIND OF CHEMICALS IN SKINCARE Myth: clean beauty is chemical-free. Fact: clean beauty is about incorporating the good stuff — including a blend of chemicals + botanicals! That’s right! Breaking it down… Not all “natural” ingredients are safe for the skin (we’re looking at you, undiluted apple cider vinegar)… and nope, not all …
RE-THINKING DIY SKINCARE Just over here, busting DIY skincare myths… with safe + sustainable swaps! We’re alllll about simplifying our AM + PM routines to support our skin… and the planet! But sometimes, oversimplifying can lead us into treacherous waters. And when it comes to those already-on-hand ingredients and DIY moments, please be careful! Many …
THE #1 SKINCARE QUESTION WE GET: We LOVE answering your skin Q’s! What’s the number one question you’re asking us? “What will help cure my dry/itchy/flaky skin?!” We hear you! After a dry winter, it’s no wonder our skin is crying out for hydration, please! First things first: Let’s break down the difference between dry …
*GOOD* SKINCARE SWAPS FOR SPRING With warmer weather ahead + the dry winter months behind us, we’re saying ‘goodbye’ to heavy winter hitters and ‘helloooo’ to the lighter, brighter products for buoyant spring skin! But, with this new season come all new skin woes. Let’s chat about them, shall we? COMMON SPRING SKIN CONCERNS: …
From Our Founder, I hope you have taken the time to ease into the new year and relinquish any unreasonable expectations of yourself. For me, starting this year quietly listening to my body and what it needs has allowed me to feel stronger and think clearer as I look ahead. Listening to the body’s needs …
From Our Founder Welcome to a brand new year! I am so glad you’re here kicking off 2023 with us. We have SO much *good* in store for the year ahead… I seriously can’t wait to dive in and share it all with you. But if you’re feeling worn down versus revived as this new …
From our Founder: Hi SG Fam. Here we are, in the final stretch of 2022. This month, my team is focused on creating more ease and less stress for you – during what is classically a demanding and taxing time on your mind, your skin, and your bod. Here’s our game plan, with your sanity …
Roll out the red carpet…the results are IN! We’ve tallied all your picks, locked in your favorites and you’ve made your voices heard for all things beauty, skincare, wellness and lifestyle that you love. Now it’s time to share the Best in Clean 2022 Winners at Shop Good! We’re announcing the absolute BEST of the best …
