Brands

Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Act+Acre is a Cold Processed® ritual for healthy hair that begins at the scalp. The world’s first Cold Processed® hair wellness brand that focuses on your scalp—founded by celebrity hairstylist, Helen Reavey.

Activist is a Mānuka honey company founded by husband and wife, Luke Harwood and Gabrielle Mirkin. Their goal has been to build a sustainable business while nurturing and celebrating the craft of bee-keeping and the special resource of Mānuka Honey in native New Zealand; taking a truly authentic story and product to the world.

Jena Covello started her company with a laser-focus on scientifically-backed results and top-of-the-line sourcing. Starting with clean deodorants, Agent Nateur has developed into a luxury cosmetics line with a cult following.

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident person, their cosmetics are luxurious, high-performance, and made from only the purest natural ingredients.

Axiology Founder, Ericka Rodriguez, started with a personal problem — she couldn’t find a good lipstick that didn’t harm animals or the planet. So she got to work in her kitchen and two years later, created the 10-ingredient formula that launched Axiology. Because finding good makeup that doesn’t harm humans or the planet shouldn’t be so complicated.

Banyan was founded in 1996 by Scott Cote and Kevin Casey in Albuquerque, New Mexico. The Banyan Trading Company was started with the mission of providing the highest quality Ayurvedic herbs and products to Ayurvedic practitioners.

Begin Within provides Therapy, Life Coaching and Resources to meet you, and your loved one(s) exactly where you/they are, which is in perfect and divine timing. As an organization, they are rooted in a foundation of respect, sensitivity, compassion, and understanding, using a holistic approach. They believe healing begins within, focused on the abundant strengths and resources you already have.

Beneath Your Mask was created as a skin, body, and hair rejuvenation line designed to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from countless other unforgiving aspects of our lifestyles.

After struggling with her skin for years, Monica finally found results when she started following her German grandmother’s age-old advice: keep it simple. Focused on nourishing the natural environment of the skin, her line shows we don’t need much for healthy, glowing skin.

Alice Encinas Duvernell, MA, the formulator and creator of Biophilia, is a French Ethno-Botanist who specializes in restorative community herbal aromatic therapies and product design for healing, culinary, cosmetic and perfumery purposes. During her adulthood, she experienced severe acne and only found relief and recovery using botanicals, hydrosols, colloidal minerals and nutrients. This opened her heart to a great passion for organic cosmetology, botanical extraction techniques and foods for beauty.

Bodha is creating a new world of therapeutic perfumery for you and your home.

After struggling with cystic acne from the age of 14, Justine, began studying holistic esthetics and founded Botnia – a plant based skin care line with minimal ingredients and maximum results. Botnia thinks about every aspect of the product creation process and go to great lengths with every bottle that ships out of their lab, starting with organic soil and seed quality through growing to harvest, drying, and finally processing each botanical in their own lab. We use their botanical extracts and compounds to custom-mix masks in our spa!

by Humankind is a personal care brand that cares. They are dedicated to reducing our global dependence on single-use plastic by creating personal care products that are healthier for your body and our planet. by Humankind is a proudly carbon-neutral company and their carbon offsets support two exciting projects – the Manoa REDD+ project in Brazil and the Hudson Farm Improved Forest Management Project in New Jersey.

Clary Collection was launched out of Founder’s Adriel Denae + Jen Goodall’s kitchens in November of 2016 – with a mission to bring the powerful, comforting, healing, calming and safe effectiveness of herbal skin care to others. Clary is women-founded and operated and stocked in over 180 stores worldwide. Their entire line of balms and oils is certified Non Toxic by MADE SAFE® to be free of ingredients known to harm human health and ecosystems.

Sisters Liana & Roxane spent their childhood summers in Holland. Living above their Opa’s Amsterdam apothecary & playing in his garden by the sea. These precious moments became the driving force behind their lifes’ work – reviving the Cleban Apothecary with a modern California twist. Cleban & Daughters offers remedies to power your best self. Potent formulations for renewed energy, deep sleep & nourished skin. Informed by Mother Nature’s wild, the line connects people to plants of purpose. Crafted locally in California.

Whether your goal is to delve into a clean, natural skincare routine or if you’re simply looking for effective and pocket-friendly products, Cocokind has got you covered. What first started as a passion project turned Priscilla Tsai, a former investment banker, into the founder and CEO of Cocokind—a superfood based, all-natural skincare brand.

Daughter of the Land create beautiful, highly effective, multi-functional organic skincare with the lowest possible impact on the environment. All of their goods are crafted with love, formulated with intention, and thoughtfully packaged in biodegradable and fully recyclable materials.

David’s was founded with a vision: to create the highest quality natural toothpaste with a commitment to sustainability; they did just that! David’s premium natural toothpaste safely & effectively whitens teeth, fights plaque, and freshens breath.

After years of debilitating period pain, Mimi Millard joined forces with Registered Dietitian Nutritionist Courtney Mayszak and like-minded researchers, physicians, and dietitians to craft revolutionary and natural approaches for managing even the worst period symptoms — for bleeders, by bleeders.

Desert Essence believes you deserve to feel wonder-full. Inspired by the beauty and resilience of nature and powered by the potency that comes from the desert, Desert Essence is proud to offer a range of products for body, skin and hair to help nourish your body as well as your senses.

Dirt Don’t Hurt started when three San Diego sisters began making their own products to meet their high standards for quality. Now, their charcoal-based tooth products have helped tranform people’s approach to oral health.

Your mom, friend, or sister handed you a tampon or pad and you’ve used them ever since. But what if you could choose better? And save time, money, and trees while helping a girl in need? Dot’s mission is to empower women with the best period products possible.

For renowned brow specialist Marco Ochoa, what started as a fascination for the beauty of brow shaping turned into an 11 year career and an expansive product line. Ecobrow’s products practice responsible beauty yet still live up to the standards of the best makeup artists in the world.

Robin and Anna created Erbaviva in Los Angeles’ artistic Topanga Canyon enclave in 1996. As early proponents of California’s organic food movement, they wanted to apply principles of sustainability, ethics and quality to the products used on their children’s delicate skin. While Erbaviva has grown, the founding values of transparency, authenticity and organic integrity endure.

Ere Perez focuses on supplying healthy, natural makeup that suits every skin type. The Australian-owned brand has carefully selected different oils, minerals, plant extracts and antioxidant blends to create gentle, effective and easy natural make-up solutions.

Founded by Emma Allen and made with a small + great team in Black Mountain, NC, Everyday Oil makes skincare for the ages. This is a new kind of product, but also a very old kind of product. Using the absolute best organic and wild-harvested botanical oils, Everyday Oil is uniquely balancing, hydrating, cleansing, and nourishing. One little bottle of goodness for all of your needs.

Fur believes in natural, beautiful care for every part of the body—for every body.

The entire line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested. Fur doesn’t formulate with mineral oil, silicones, parabens, synthetic fragrances, or artificial dyes. That’s why Fur is safe enough for your most intimate areas, and effective from head to toe.

The Girl & The Sea creates products trusted to give your body what it needs, naturally (with as little effort as possible). They have deep respect and gratitude for the Ocean for providing their 100% pure marine collagen which is why they support Oceana – the largest global, science-based organization working with governments to change policies and protect the oceans.

Garrett Markenson, salon owner and founder of Reverie, built his line in response to his clients’ needs. With an intimate focus on craftsmanship and quality, each product is made using ethically sourced botanical ingredients from sustainable origins around the world.

Founded by Trinity Mouzon at the age of 23, Golde believes that being well should feel good. That means products that look good, taste good, and help you feel like your best self. Golde is an independent, Brooklyn-born brand centered in making superfood-boosted essentials for health and beauty. Their products are always natural, easy, and (most importantly) fun.

Goop started as Gwyneth Paltrow’s homespun weekly newsletter to answer questions around wellness. It quickly developed into a wellness and skincare powerhouse, encouraging us to make every choice count with their high quality & scientifically-backed formulas.

Gryph + IvyRose started with a goal to offer regiments that enhance children’s lives. Using Peditrician-approved formulas and Ancient Chinese Herbs, they have created a sustainable, accessible and prestigious line driven by results.

Founder Bee Simonds believes that aging gracefully is not about fighting aging, but honoring our bodies by giving skin supplemental nourishment. H is for Love’s luxuriously natural skincare works with a person’s chemistry rather than covering up or stripping down.

With a “do good be good” attitude, H. Hazel started with a search for a product to reduce the signs of a “stressed-out, sleep-deprived, maxed-out, working-mommy.” The result: an instantly revitalizing under-eye treatment that is simple yet significant.

HAOMA was founded as a radical celebration of natural beauty. They are dedicated to utilizing the powers of nature and science to elevate the beauty of the aging process — while preserving the beauty of the world around us.

HATCH is here to be your breather. Their products are designed to make each moment – pregnant or not – enjoyable, rich, fun and beautiful.

“Henne”, which means “her” in Swedish, is a dedication to the modern woman while also paying homage to the brand’s Swedish roots. All Henné products are lovingly handcrafted in-house in the beautiful coastal city of Wilmington, North Carolina. Exquisite. Organic. Made in USA.

London born, raised on big dreams and inspiring curls the world over. This Holy Curl offers a curated line of products designed for Black hair (although all curls will enjoy!). They use ingredients that are natural or naturally derived and never tested on bunnies. Holy Curl is on a mission and the mission is simple: undoing the myths of the curl. Untwirling it and showing the curl for what it truly is: resilient, rebellious and pretty damn cool.

Honey Belle was founded by Iris Cherng, out of the discovery and development of adult onset psoriasis. She realized she was unable to afford most organic and natural products in the marketplace as a student, so she took matters into her own hands. Honey Belle is celebrated by beauty enthusiasts, for using simple, natural and effective ingredients to help people discover self-love and self-confidence in their own skin.

Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha grew up close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet. Years later after living as an adult in LA, Sasha returned home to Vancouver where her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA began.

Fall in love with your hair again. Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Dedicated to wellness through uplifting affirmations, self care and hair ceremonies, their mission is to inform, inspire and empower beauty professionals and consumers to make healthy choices with a brand that aligns with their personal values.

Josh Rosebrook started his first hair salon for his friends at 10 years old. Since then, driven by a fascination with natural ingredients, Josh expanded his background in hair and scalp to the biochemistry of the skin. Josh believes the foundation of great skin is a vital, healthy body. That truly beautiful skin begins not only with professional, high-quality, efficacious products that support and protect healthy function and structure, but also a deep focus on whole body-mind balance. Today, Josh works with a team that includes industry-leading natural cosmetic chemists and herbalists. Only when it meets Josh Rosebrook’s uncompromising standards for efficacy and perfection do they share these creations with the world.

Ingredients Matter. Science Rules. Nichole Powell started Kinfield with the hope of inspiring happier, healthier lives through the great outdoors. It began with a camping trip to Yosemite, when she couldn’t find clean alternatives for the childhood camping products she knew and loved. Instead of giving up, Nichole dove in—and Kinfield was born. Now, Nichole travels the world in search of the best plant-based ingredients to power our formulas—because efficacy is everything, and safety is non-negotiable. Kinfield formulates without parabens, sulfates, phthalates, or synthetic fragrances, and their formulas are proudly vegan, cruelty-free, and Leaping Bunny certified. They use research-backed methods in our labs to ensure their products actually deliver.

Kirsten Kjaer Weis used her experience with nature and her knowledge as a makeup artist to create Kjaer Weis – a pioneer in organic, luxury beauty. All high-quality, globally-sourced ingredients have been vetted for their ability to work with the skin and create stunning results.

Inspired by a need for *clean* lip masks, Kristen Noel Crawley left a career at ELLE and set out to create the first all-natural, collagen infused lip masks. Kristen has since created a line of products encouraging all definitions of beauty + founded the KNC School of Beauty where Black female entrepreneurs can come together.

Kosas exists to revolutionize what beauty means and change the complicated relationship between beauty and makeup. Kosas believes in free, easy, unrestrained beauty that celebrates simplicity and defies convention. Well-versed in the beauty routines that came before, they are now liberating them, redefining beauty on their own terms and introducing makeup that feels as good as it looks.

KYPRIS is a luxurious line of high performance, holistic skin care boasting
organic, wildcrafted, and sustainably grown botanicals blended with the best of green biotechnology for an ecstatic experience of your Beauty and Being.

Lady Suite is dedicated to helping ladies fall in love with their bodies and feel really good in their intimate skin. Lady Suite exists to meet the unique, under-served needs of women and to undo the vaginal taboo with education and conversation.

Founded by two besties, Abi (a two time Olympic sprinter) + Liha (an art publisher) with a desire to create a create innovative, luxe natural, organic and vegan skincare that blends the rich botanical life of West Africa with traditional English aromatherapy and folk remedies. They continue to disrupt the industry with products that fuse African and English ingredients + aesthetics.

Whether your skin is dry, oily or anywhere between, Lily Lolo mineral makeup gives a flawless complexion without clogging or irritating. Based in England, this luxurious natural brand’s thoughtful and high-performing formulations helped pioneer the clean beauty movement.

LINNÉ products are made from all-natural botanical compounds formulated to optimize the health and appearance of your skin. All ingredients are sourced globally and selected for their superlative quality and known ability to penetrate deep below the surface layers of the skin to purify, hydrate, nourish and protect. LINNÉ believes in total transparency and keeping things simple. Inspired by the Swedish botanist, Carl Von Linné, they have designed a roman numeral classification system and “step” protocol, to make their products easy and effective to use.

Living Libations was created by Nadine Artemis, beauty philosopher, aromacologist, and botanical muse who is devoted to shaping plant-intelligence into palpable consecrations to blush senses, muse imaginations, and heal skin. The word Living implies “alive,” and Libations are “a devotional offering of liquids.” The name Living Libations conveys the outpouring of nature’s intelligent, vital liquids to honor human health and beauty. Infused with the dewy divinity of plant wisdom, our Libations creations are innovations of exquisite quality that illuminate, calibrate, and celebrate the life-force of people, plants, and the planet.

LivOn Labs is the first dietary supplement company to use liposomal encapsulation technology to enhance absorption of critical nutrients. Since then, LivOn Labs has been setting the standard for high-quality liposomal supplements by utilizing true liposomal encapsulation processes while adhering to stringent manufacturing, safety, and quality protocols.

Founded by women with sky-high standards, Alex and Jordana, in 2014. Lola makes period and sexual wellness products with you in mind to bring transparency to the period care industry. No mystery ingredients because they care about what we put in our bodies — and they know you do, too. As of today, the FDA does not mandate that companies disclose the ingredients in their products (yikes!), but LOLA believes you deserve to know what goes in and on your body. That’s why they use ingredients like 100% organic cotton, and print all ingredients directly on the box.

LOLA Gives Back: In partnership with I Support the Girls, they have provided over 6 million period products to folks in need across the United States

Majka was born out of Lorena Garcia and Majo Mansour’s challenging experiences as exhausted, depleted, and overwhelmed new moms. With everything they were trying to learn and adjust to, they wanted nutrition to be the least of our worries. Majka’s goal is to empower Mothers with products that replenish their body and nourish their milk supply. Everything Majka does is to give you the support you need to feel your best and love motherhood at every stage.

Matrescence was founded on the philosophy of “mothering the mother” and born to provide a practical application of self-care that can fit into a busy mom’s lifestyle. Products are safe for all – whether trying to conceive, pregnant, breastfeeding or a health-conscious person who wants a beauty routine that comes with peace of mind. 

A modern sexual wellness company built on quality, simplicity and inclusivity. Their mission is to make intimacy better—for all people.

Merfleur was born out of a desire to share a slower pace of life—one that values elements that naturally nourish the mind, the body, and the soul. The name Merfleur is French-derived and American-read. It combines the founders two loves in nature: the sea and florals.

At Milk Moon, it’s believed that the nervous system and adrenals are a crucial, mostly overlooked component of postpartum health. In the early months (and years) of parenthood we are in a nearly constant state of high alert. The work of caring for a tiny human keeps our bodies in a low level fight-or-flight mode. Combined with a lack of high quality restorative sleep, this leads to burnout for so many moms. Milk Moon believes that supporting and nourishing these systems enables women to show up to motherhood with a sense of calm, clarity and resilience.

Momotaro is a pH balanced vaginal care line that believes that when it comes to vaginal wellness: clean is an adjective, not a verb. Inspired by their own experiences, Momotaro Apotheca created products by selecting certified organic ingredients that have been shown to clinically address bacteria and fungal infections. They aim to safely support the vagina’s natural ability to relieve symptoms associated with uncomfortable and unexpected issues like infection and itching stemming from yeast infections, bacterial vaginosis, pH imbalance, and general irritation from sex, clothing, and exercise — without disturbing friendly bacteria.

Balance, purify, and heal your skin with Monastery. Ingredients of the highest quality, in their most pure forms, carefully chosen for non-irritating properties. The best that Nature has to offer, made better in small batches at Monastery’s studio in San Francisco.

Moody Girl is changing the chocolate game by creating clean, functional, guilt-free chocolate for women. After thousands of batches, Leah has perfected the perfect chocolate bar boosted with Magnesium, Vitamin B6 and adaptogens that satisfies cravings and supports PMS symptoms. Moody Girl’s goal is to empower women to feel confident about expressing their true sense of self.

Moon Juice is the resource for plant-sourced alchemy to nourish and elevate body, beauty and consciousness. They celebrate the exquisite flavors and healing force of raw foods as daily nourishment, beauty tools and high-powered natural remedies.

Inspired from the facial room, Moss Mornings came together to share with the world their overnight clean beauty sleep peel. They wanted to expose your skin to something new at home that is mostly used in a professional world. Moss Morning’s intense hydrating sleep peel exfoliates your skin overnight. Press and swipe as the actives begin to tingle and work to renew your skin.

Mount Lai is a proudly Asian female owned beauty brand rooted in Traditional Chinese Medicine. They take a modern approach to ancient rituals for radiant, glowing skin.

Tonya Lewis Lee created Movita to help women gain a baseline of good nutrition, and a practice of positive choices that support a lifestyle of well-being. The patented-fermentation process that is used to produce Movita supplements creates natural food rich nutrients with 60X higher bioactivity than conventional vitamins. It also allows slow release of nutrients, making it easier to digest and absorb vitamins and minerals.

Made as a coffee alternative, MUD\WTR is an amalgam of organic ingredients lauded by cultures old and young around the world for their benefits. Packed with adaptogenic mushroom compounds, each ingredient serves a specific purpose for health and performance.

Noshaba Apothecary is a holistic, slow-crafted skincare brand, inspired by a life-changing trip to Morocco. With a background in farming, herbalism, and skincare, Founder Omosefe Ozigbo uses local ingredients and botanicals from her farm and infuses them in certified organic oils sourced from Morocco. From seed to harvest, Omosefe nurtures each ingredient she plants. Her line is made in small batches to ensure freshness and efficacy.

Nuori took on the unique challenge of building a skincare business around “fresh”. Placing freshness in the center of their universe meant throwing compromise out. This commitment to freshness ensures 100% efficacy and purity for all their products.

Founded upon the idea that while all of our needs are different, one thing remains the same: putting yourself first. It is not a selfish task as it is imperative to our overall wellness and livelihood. Ode to Self has been designed to not only be just a skincare brand, but a brand that stands as a staple to prioritize the needs of Black women + men. The entire Ode to Self collection has been formulated for the needs of Black women and men, instead of allowing their skin to be an afterthought in the development process.

As a makeup artist and stylist with over 25 years of experience in the international film and commercial industry, Paola LaMorticella knows skin care. When she realized that prescriptions and over-the-counter creams irritated her infant son’s skin, she decided to do something about it. Paola created her own balm to soothe her son’s skin naturally, using a unique combination of simple, nourishing elements and eliminating all non-essential ingredients. The resulting formula healed her son’s skin and with that, Balm No.1 and Olio E Osso were born. Today, Olio has grown into an entire line of balms and skincare products that support skin naturally to keep it clean, strong and beautiful, as it should be.

Created by and for healthy foodies, Ora Organics makes ridiculously nutritious plant-based products that make people and the planet healthier. The San Diego-based company’s chef-created organic products are geared to make supplementation cleaner and more enjoyable.

Backed by Dr. Baek’s research in biomaterial science and engineering, ORGAID is dedicated to developing products using their philosophy of Efficacious Immersion, which is to effectively deliver the beneficial nutrition of natural ingredients onto the skin in the safest manner. ORGAID wants people to go beyond the surface and fully immerse themselves in a safe and organic skincare experience that gives results. Make it organic. And make it work too.

Osea began with a question: Would customers notice an investment in high quality ingredients? After 20 years, it’s obvious. They do. Using algae and seaweed from Patagonia’s pristine waters, the family-founded company features only the purest, most potent ingredients.

Inspired by her grandmother’s value of fresh and natural ingredients for cooking, Jessica created truly clean and pure skincare products to promote a holistic lifestyle. Each of her products are made and packaged with attention and style in Brooklyn, NY.

Phasey believes in a world where periods are normalized, nutritious food is accessible to all, and reproductive education happens early, often, and ongoing. Asha Carroll is a 3x natural foods entrepreneur, educator, holistic nutritionist and plant-based chef with a background in marketing, politics, operations, and opera singing.

After struggling with allergies and eczema, founder Julie Clark began crafting products out of her kitchen. Province Apothercary’s handmade, small batch products feature ingredients from each Canadian province and ensure the highest quality skincare.

Nature Meets Nurture. Women have been faced with a hard choice when it comes to feminine care: conventional products full of chemicals or natural products that sacrifice performance. Rael believes women deserve the best of both worlds. Natural, high-performance feminine care you can trust. Designed by women for women.

Redoux is a line of sophisticated scents and vegan skincare for the modern nostalgic. Redoux is the brainchild of Asia and Alejandro – two friends with a common love for skincare and new experiences. Their passion for skincare led them to discover many products that permeated various shared memories. Redoux is rethinking the power that scent has in our identities, our relationships, and our life experiences.

After years as a prominent editorial makeup artist, Rose-Marie created her organic color cosmetic line after experiencing severe health issues. Focused on beauty truth and dispeling beauty myths, RMS’s goal is to educate and empower women within the context of beauty.

Apothecary brand SALT & STONE believes that nature is most powerful when used in tandem with modern-day science. Founded in 2017 by former professional athlete Nima Jalali, the label engineers organic solutions that deliver on its mandate. Maintaining a clean and reductionist approach, SALT & STONE grows its ingredients without the use of pesticides while eschewing artificial fragrances, sulfates, and parabens in all its remedies. A commitment to post-consumer recycled packaging further solidifies the brand’s steadfast dedication to sustainability. Carefully formulated yet botanical, SALT & STONE offers a nurturing skincare experience for the entire body

She Plants Love’s butters are made with performance-based organic ingredients, sourced from beautiful lands like Bulgaria, Ghana, and Chile. These products feel like a comforting self-love ritual — gentle formulation for even the most sensitive of skin types.

The shower cap, reinvented. 10000% waterproof, humidity defying, antibacterial, fits all the hair, machine washable, lasts forever and impossibly chic.

At Shop Good, we’ve done the work for you, so you can forget about the hours of research and ingredient vetting…and simply focus on feeling and looking your very best and fabulous self.

A sigil is a symbol created to represent inherent mystical forces, a set of ideals, or to serve as a physical focus through which to stimulate the imagination and achieve a specific state of mind. Sigils are shorthand for one’s whole essence, imbued with special energy and intensity. They are the art of believing.
In 2015, Patrick Kelly founded Sigil with a line of long-wearing, complex, and 100% natural fine fragrances. Sigil perfumes are inspired by ancient and esoteric traditions, re-interpreted through a contemporary lens. The result is singular eau de parfums that unite the sensorial with the intangible.

Carefully crafted adaptogenic teas designed to make you feel energized, focused, or relaxed. Steep & Mellow wants to inspire mindfulness and ignite creativity in our community of unique, outspoken, and like-minded individuals. Female Founded.

Sun Potion is dedicated to health, happiness and well-being through the use of medicinal plants, superfoods and tonic herbs. They source the planet for potent, healing substances with the ability to transform consciousness and health. Sun Potion works with suppliers who can meet their stringent quality standards and commitment to purity.

Sunday’s is all about nail care that’s actually focused on health and wellbeing. Sunday’s has taken out all the bad stuff (chemicals, toxins, animal products) and left in all of the good stuff (high-shine finish, and long-lasting brilliant color) to create high-performance clean nail products.

Tricia founded Suntegrity after losing her mother to skin cancer. Using her mom’s experience as a positive catalyist for change, she created a holistic, mineral sun care line using only the best-known physical block ingredients to provide broad spectrum UVA/UVB protection in order to help others avoid skin cancer. Suntegrity was awarded “Champion” Status by the EWG/Compact for Safe Cosmetics.

Pocket-sized, plant-based, and potent – think of HRBLS as snack remedies. Each chew is infused with a special blend of herbal extracts to equal a dose of goodness that you can eat as needed. Imagine a strong cup of tea or tincture, in gummy form. They’re made for busy folks who want herbs that can keep up – modern, natural treatments that are convenient, healthy, straightforward and effective.

A pioneer in natural luxury skincare, Tata couldn’t find 100% natural products that were up to her impeccable standards of efficacy, quality, and purity. So she started Tata Harper Skincare to make them – for herself, and for women like her who refuse to risk their health for beauty.

The Beauty Chef employs the benefits of microbiologist-approved biofermented superfoods to provide you with gut-friendly inner beauty solutions. Carla Oates built the brand on the philosophy that beauty begins in the belly.

The Established is clean skincare for the minimalist beauty enthusiast. The Established was founded in 2017 as a dedicated body care brand with a firm emphasis on results-driven botanically based skincare. We shed light on some of nature’s most underutilized, nutrient dense and high-performing ingredients making our formulas painstakingly clean and effortlessly effective.

The health and vitality of our own bodies and of the earth is at the heart of The Fullest. They believe that personal well-being is directly connected to the well-being of the planet. This mission translates into their self-care product line by always leading with a nature-first approach.

Saffron to support your adrenals, nervous system, and mind! Saffron’s clinically studied benefits- starting at just 30mg- have been known to support mild to moderate depression, soothe the skin, and support the immune system.

After starting a motherhood forum blog, Natalie Schwartz saw the need for cleaner and safer children’s products. Geared towards all stages of motherhood, her products feature high quality, small-batch ingredients to make mothers feel comortable and confident.

The Nue Co. was born in 2017 with the aim of redefining the relationship with health. They blend science and natural innovation to deliver effective, yet gentle solutions. That means working with clinically proven ingredients, as well as best practices from Ayurvedic and Chinese medicine. The Nue Co. formulas are free from toxic preservatives, additives, flavourings and sweeteners, and their ingredients are responsibly sourced, with 95% of materials being infinitely recyclable. They’re working on the other 5%.

The Nue Co.’s mission in 2017 simple, and it remains the same today. When in doubt, turn to food first. Nothing works better. When you can’t, take The Nue Co. supplements.

The THINGS ARE LOOKING UP™️ brand cards are meant to be your friend, pull one out when you feel like you need a boost, or if you need someone to talk to, don’t worry about spilling your tea on them or keeping the deck complete- give one to a friend if you feel they might need the suggestion… keep them in your office drawer, in the glove compartment of your car, on your bedside table, or as conversations starters during a dinner party! Each card has a mindfully constructed prompt or suggestion that inspires joy developed by Dr. Deepika Chopra, Optimism Doctor®️, Visual Imagery Expert & Happiness Researcher.

Founded by Katonya Breaux in 2016, after much frustration by the lack of options within the world of clean sunscreen products for women of color. Unsun Cosmetics was created to provide clean, no-residue options that were kind to the person using it as well as the environment it’s being used in.

Founders Oliver and Emily created Ursa Major to help friends make the switch to delightful, plant-powered skincare. The unisex line has a “less is more” attitude, launching only the products they love and using only the most essential ingredients.

Plant-powered formulas to enhance + nurture your skin while offering high performance alternatives to conventional makeup. Born in free-spirited and eco-friendly Taos, New Mexico.

Vitruvi believes in customization and the effectiveness of pure, quality ingredients. Created by brother-sister duo Sean and Sara Panton, their dynamic essential oil products are designed to take care of every aspect of your dynamic life.

Cortney Herrera began Wildcare with a dedication to create effective, holistic skincare based on the plant life in her landscape. With inspiration from ancient and contemporary researchers alike, Wildcare’s artisan botanicals extends magic with every drop.

Founded by a husband and wife team, Alison + Jason. Having worked for the California Olive Oil Council, Alison was responsible for quality control for the state of CA by overseeing a professional taste panel and acting as an educator and advocate for this growing domestic agriculture industry. This led the pair to start Wonder Valley. They saw olive oil as the perfect cornerstone; it’s elemental, timeless, and a universal common denominator. Great olive oil has the power to elevate everyday life and they believe it’s the foundation of a healthy lifestyle.

Wooden Spoon draws from lineage and land to consciously craft high-vibe plant remedies. Inspired by her deep roots in the Applacian Mountains, Lauren Haynes founded the brand with the belief that herbalism offers full-spectrum healing.

Wyld stands for What You Love Doing, and being a Wyld one means you’re uniquely you. This personal care brand is built for today, using guilt-free, all natural ingredients to create good AF skincare.

In the extinct language of the Taino Native American group, Zabana translates to “savanna”. Inspired by the thriving plant life of these flat linear landscapes, Shanell Edwards created 100% natural products that don’t compromise performance.

Vivian Tam, a Chinese Medicine doctor, started her practice with a mission to achieve real results in clear skin without harsh chemicals or drugs. After tracking a 90% success rate for reducing acne in patients, she created Zilch, a herbal tablet to help with stubborn acne.