Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Activist is a Mānuka honey company founded by husband and wife, Luke Harwood and Gabrielle Mirkin. Their goal has been to build a sustainable business while nurturing and celebrating the craft of bee-keeping and the special resource of Mānuka Honey in native New Zealand; taking a truly authentic story and product to the world.

With 11+ years of product development experience, Tiila Abbitt took on the challenge of making super-clean, high-performance shadows that work. With sustainable practices and a philanthropic program, Aether Beauty’s goal is to help leave our planet better than we found it.

Jena Covello started her company with a laser-focus on scientifically-backed results and top-of-the-line sourcing. Starting with clean deodorants, Agent Nateur has developed into a luxury cosmetics line with a cult following.

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident person, their cosmetics are luxurious, high-performance, and made from only the purest natural ingredients.

Banyan was founded in 1996 by Scott Cote and Kevin Casey in Albuquerque, New Mexico. The Banyan Trading Company was started with the mission of providing the highest quality Ayurvedic herbs and products to Ayurvedic practitioners.

After learning about plant remedies and essential oils from her grandmother, Alexandra created solutions for her terrible cramps. The well-tested Beeza lotion relieves a variety of pains to help people enjoy a pain and pill free life.

Begin Within provides Therapy, Life Coaching and Resources to meet you, and your loved one(s) exactly where you/they are, which is in perfect and divine timing. As an organization, they are rooted in a foundation of respect, sensitivity, compassion, and understanding, using a holistic approach. They believe healing begins within, focused on the abundant strengths and resources you already have.

After struggling with her skin for years, Monica finally found results when she started following her german grandmother’s age-old advice: keep it simple. Focused on nourishing the natural enviornment of the skin, her line shows we don’t need much for healthy, glowing skin.

Bon Temps has made their teas the cleanest & safest in the world, so you don’t have to worry about what’s in your cup. They use fresh, organic ingredients and corn-fiber tea bags to avoid pesticides, bleaches, artificial flavors and GMOs.

Botnia’s products are designed for your skin from start to finish. Their minimal use of hand-picked ingredients is chosed to pack the most punch while suiting your unique needs. We use their botanical extracts and compounds to custom-mix masks in our spa!

At CAP Beauty they live by the philosophy that “Beauty is Wellness. Wellness is Beauty” and they exist to share the products, practices and knowledge that create true radiance. At CAP Beauty the power of plants are at work to create change, both outside and in. High Vibrational Beauty.

After growing up near the ocean in Maine, Jana Blankenship had a desire to formulate organic beauty products that create a direct link with nature. Located on the Hudson River Valley, the brand makes plant-based products that are luxurious and honest.

Cleban & Daughters offers remedies to power your best self. Potent Formulations for renewed energy, deep sleep & nourished skin. Informed by Mother Nature’s wild, the line connects people to plants of purpose. Co-created by two sisters the brand is reimagined from an Amsterdam apothecary & crafted locally in California.

Whether your goal is to delve into a clean, natural skincare routine or if you’re simply looking for effective and pocket-friendly products cocokind has got you covered. What first started as a passion project turned Priscilla Tsai, a former investment banker into the founder and CEO of Cocokind—a superfood based, all-natural skincare brand.

Côte was created to provide a safe, transparent, quality product and an elegant nail care experience that could be shared wit families and friends without worry. Côte set out to take the “toxins” out of the nail treatment experience; from the shop environment to the technician/guest interaction, to the actual products themselves. With that in mind, all of côte’s polishes are created free of the major toxins and allergens that are often associated with nail polish: formaldehyde, dibutyl phthalate (DBP), toluene, camphor, formaldehyde resin, TPHP, xylene, ethyl tosylamide, parabens, and gluten.

Dada Daily is about bringing decadence to the table; transporting you from the desk to the dinner party.. Decadence that is guilt-free, mindfully crafted, and truly GOOD FOR YOU. Who says decadence is occasional? Dada says make decadence a ritual. Elevate your snacking moment. DADA. DAILY DECADENCE.

David’s was founded with a vision: to create the highest quality natural toothpaste with a commitment to sustainability; they did just that! David’s premium natural toothpaste safely & effectively whitens teeth, fights plaque, and freshens breath.

After years of debilitating period pain, Mimi Millard joined forces with like-minded researchers, physicians, and dietitians. They crafted revolutionary and natural approaches for managing even the worst period symptoms — for bleeders, by bleeders.

Desert Essence believes you deserve to feel wonder-full. Inspired by the beauty and resilience of nature and powered by the potency that comes from the desert, Desert Essence is proud to offer a range of products for body, skin and hair to help nourish your body as well as your senses.

Dirt Don’t Hurt started when three San Diego sisters began making their own products to meet their high standards for quality. Now, their charcoal-based tooth products have helped tranform people’s approach to oral health.

Your Mom, friend, or sister handed you a tampon or pad and you’ve used them ever since. But what if you could choose better? And save time, money, and trees while helping a girl in need? Dot’s mission is to empower women with the best period products possible.

For renound brow specalist Marco Ochoa, what started as a fascination for the beauty of brow shaping turned in to an 11 year career and an expansive product line. Ecobrow’s products practice responsible beauty yet still live up to the standards of the best makeup artists in the world.

Robin and Anna created Erbaviva in Los Angeles’ artistic Topanga Canyon enclave in 1996. As early proponents of California’s organic food movement, they wanted to apply principles of sustainability, ethics and quality to the products used on their children’s delicate skin.

Ere Perez focuses on supplying healthy, natural makeup that suits every skin type. The Australian-owned brand has carefully selected different oils, minerals, plant extracts, and antioxidant blends to create gentle, effective, easy natural make-up solutions.

Everyday Oil makes skincare for the ages. This is a new kind of product, but also a very old kind of product. Using the absolute best organic and wild-harvested botanical oils, Everyday Oil is uniquely balancing, hydrating, cleansing, and nourishing. One little bottle of goodness for all of your needs.
Founded by Emma Allen and made with a small + great team in Black Mountain, NC

The Girl & The Sea creates products trusted to give your body what it needs, naturally (with as little effort as possible). They have deep respect and gratitude for the Ocean for providing their 100% pure marine collagen.

Garrett Markenson, salon owner and founder of Reverie, built his line in response to his clients’ needs. With an intimate focus on craftsmanship and quality, each product is made using ethically sourced botanical ingredients from sustainable origins around the world.

At the heart of it, Golde believes that being well should feel good. That means products that look good, taste good, and help you feel like your best self. Golde is an independent, Brooklyn-born brand centered in making superfood-boosted essentials for health and beauty. Their products are always natural, easy, and (most importantly) fun.

Goop started as Gwyneth Paltrow’s homespun weekly newsletter to answer questions around wellness. It quickly developed into a wellness and skincare powerhouse, encouraging us to make every choice count with their high quality & scientifically-backed formulas.

Gryph + IvyRose started with a goal to offer regiments that enhance children’s lives. Using Peditrician-approved formulas and Ancient Chinese Herbs, they have created a sustainable, accessible and prestigious line driven by results.

Founder Bee Simonds believes that aging gracefully is not about fighting aging, but honoring our bodies by giving skin supplemental nourishment. H is for Love’s luxuriously natural skincare works with a person’s chemistry rather than covering up or stripping down.

With a “do good be good” attitude, H. Hazel started with a search for a product to reduce the signs of a “stressed-out, sleep-deprived, maxed-out, working-mommy.” The result: an instantly revitalizing under-eye treatment that is simple yet significant.

Honey Belle was founded by Iris Cherng, out of the discovery and development of adult onset psoriasis. She realized she was unable to afford most organic and natural products in the market place as a student, so she took matters into her own hands. Honey Belle is celebrated by beauty enthusiasts, for using simple, natural and effective ingredients to help people discover self-love and self-confidence in their own skin.

Sasha started Ilia with the challenge to create a safer version her favorite lip balm. With roots in organic bases, vivid color, and active botanicals, she created makeup infused with skincare that is safe, effective, and natural.

Innersense connects us to the high vibrational healing power of the natural world around us and the joyous love within us. Crafted from certified organic plant ingredients, their luxurious formulations deliver hydration and protection only Mother Nature can provide.

Josh Rosebrook started his first salon for his friends at 10 years old. Since then, he has been focused on the potency and effectiveness of pure plant ingredients. Along with phytochemists and herbalists, he created formulas with uncompromising standards of efficacy and perfection.

Kirsten Kjaer Weis used her experience with nature and her knowledge as a makeup artist to create Kjaer Weis – a pioneer in organic, luxury beauty. All high-quality, globally-sourced ingredients have been vetted for their ability to work with the skin and create stunning results.

Unable to find clean lip mask options, Kristen created her own. After countless trials, Kristen found the perfect formula and infused it with natural powerhouse ingredients and KNC was born!

Kosas exists to revolutionize what beauty means and change the complicated relationship between beauty and makeup. Kosas believes in free, easy, unrestrained beauty that celebrates simplicity and defies convention. Well-versed in the beauty routines that came before, they are now liberating them, redefining beauty on their own terms and introducing makeup that feels as good as it looks.

Lady Suite is dedicated to helping ladies fall in love with their bodies and feel really good in their intimate skin. Lady Suite exists to meet the unique, under-served needs of women and to undo the vaginal taboo with education and conversation.

As a line cook for an organic restaurant in Manhattan, Lauren needed something to heal the burns she got on the job. After an Organic Chemistry class and a couple years of fine-tuning, Lauren’s moisturizing routine became simple: LAPS. One salve for all your problems :)

LIHA was born from the desire to create an innovative, luxe natural, organic and vegan skincare brand that blends the rich botanical life of West Africa with traditional English aromatherapy and folk remedies. All packaging and materials are made, designed and produced in the UK by other family run businesses. All packaging is recyclable and reusable.

Whether your skin is dry, oily or anywhere between, Lily Lolo mineral makeup gives a flawless complexion without clogging or irritating. Based in England, this luxurious natural brand’s thoughtful and high-performing formulations helped pioneer the clean beauty movement.

LINNÉ products are made from all-natural botanical compounds formulated to optimize the health and appearance of your skin. All of their ingredients are sourced globally and selected for their superlative quality and known ability to penetrate deep below the surface layers of the skin to purify, hydrate, nourish and protect. LINNÉ believes in total transparency and keeping things simple. Inspired by the Swedish botanist, Carl Von Linné, they have designed a roman numeral classification system and “step” protocol, to make their products easy and effective to use.

Living Libations was created by Nadine Artemis, beauty philosopher, aromacologist, and botanical muse, shaping plant-intelligence into palpable consecrations to blush senses, muse imaginations, and heal skin.

LivOn Labs is the first dietary supplement company to use liposomal encapsulation technology to enhance absorption of critical nutrients.

Founded by women with sky-high standards, Alex and Jordana, in 2014. Lola makes period and sexual wellness products with you in mind to bring transparency to the period care industry. No mystery ingredients because they care about what we put in our bodies — and they know you do, too. As of today, the FDA does not mandate that companies disclose the ingredients in their products (yikes!), but LOLA believes you deserve to know what goes in and on your body. That’s why they use ingredients like 100% organic cotton, and print all ingredients directly on the box.

LOLA Gives Back: In partnership with I Support the Girls, we have provided over 6MM period products to folks in need across the United States

Mai Couture believes in doing good by carefully curating clean ingredients that are non-toxic and effective. Their collection of exquisite beauty papers delivers a more simplified and natural approach to radiant skin. Their products are hypoallergenic, non-comedogenic, cruelty free, paraben and talc free, recyclable and biodegradable. Daily use help prevent breakouts and unclog pores for a more healthy, youthful glow.

Majka was born out of Lorena Garcia and Majo Mansour’s challenging experiences as exhausted, depleted, and overwhelmed new moms. With everything they were trying to learn and adjust to, they wanted nutrition to be the least of our worries. Majka’s goal is to empower Mothers with products that replenish their body and nourish their milk supply. Everything Majka does is to give you the support you need to feel your best and love motherhood at every stage.

May Lindstrom Skin was born from an intention to restore connection to your skin while igniting recognition of your unique beauty. They are here to encourage you to discover the sacredness within your cleansing ritual—the magic of your own touch, magnified by the potency of pure plant oils, minerals, and herbs. Their mission is to provide a catalyst for a conscious time-out, while also delivering measurable results.

Merfleur was born out of a desire to share a slower pace of life—one that values elements that naturally nourish the mind, the body, and the soul. The name Merfleur is French-derived and American-read. It combines the founders two loves in nature: the sea and florals.

Momotaro is a pH balanced vaginal care line that believes that when it comes to vaginal wellness: clean is an adjective, not a verb. Inspired by their own experiences, Momotaro Apotheca created products by selecting certified organic ingredients that have been shown to clinically address bacteria and fungal infections. They aim to safely support the vagina’s natural ability to relieve symptoms associated with uncomfortable and unexpected issues like infection and itching stemming from yeast infections, bacterial vaginosis, pH imbalance, and general irritation from sex, clothing, and exercise — without disturbing friendly bacteria.

Moon Juice is the resource for plant-sourced alchemy to nourish and elevate body, beauty and consciousness. They celebrate the exquisite flavors and healing force of raw foods as daily nourishment, beauty tools and high-powered natural remedies.

Inspired from the facial room, Moss Mornings came together to share with the world their overnight clean beauty sleep peel. They wanted to expose your skin to something new at home that is mostly used in a professional world. Moss Morning’s intense hydrating sleep peel exfoliates your skin overnight. Press and swipe as the actives begin to tingle and work to renew your skin.

Tonya Lewis Lee created Movita to help women gain a baseline of good nutrition, and a practice of positive choices that support a lifestyle of well-being. The patented-fermentation process that is used to produce Movita supplements creates natural food rich nutrients with 60X higher bioactivity than conventional vitamins. It also allows slow release of nutrients, making it easier to digest and absorb vitamins and minerals.

Made as a coffee alternative, MUD\WTR is an amalgam of organic ingredients lauded by cultures old and young around the world for their benefits. Packed with adaptogenic mushroom compounds, each ingredient serves a specific purpose for health and performance.

Noshaba Apothecary is a holistic, slow-crafted skincare brand, inspired by a life-changing trip to Morocco. With a background in farming, herbalism, and skincare, Founder Omosefe Ozigbo uses local ingredients and botanicals from her farm and infuses them in certified organic oils sourced from Morocco.From seed to harvest, Omosefe nurtures each ingredient she plants.  Her line is made in small batches to ensure freshness and efficacy.

Nuori took on the unique challenge of building a skincare business around “fresh”. Placing freshness in the center of their universe meant throwing compromise out. This commitment to freshness ensures 100% efficacy and purity for all their products.

As a makeup artist and stylist with over 25 years of experience in the international film and commercial industry, Paola LaMorticella knows skin care. When she realized that prescriptions and over-the-counter creams irritated her infant son’s skin, she decided to do something about it. Paola created her own balm to soothe her son’s skin naturally, using a unique combination of simple, nourishing elements and eliminating all non-essential ingredients. The resulting formula healed her son’s skin and with that, Balm No.1 and Olio E Osso were born. Today, Olio has grown into an entire line of balms and skincare products that support skin naturally to keep it clean, strong and beautiful, as it should be.

Created by and for healthy foodies, Ora Organics makes ridiculously nutritious plant-based products that make people and the planet healthier. The San Diego-based company’s chef-created organic products are geared to make supplementation cleaner and more enjoyable.

Backed by Dr. Baek’s research in biomaterial science and engineering, ORGAID is dedicated to developing products using their philosophy of Efficacious Immersion, which is to effectively deliver the beneficial nutrition of natural ingredients onto the skin in the safest manner. ORGAID wants people to go beyond the surface and fully immerse themselves in a safe and organic skincare experience that gives results.Make it organic. And make it work too.

Osea began with a question: Would customers notice an investment in high quality ingredients? After 20 years, it’s obvious. They do. Using algae and seaweed from Patagonia’s pristine waters, the family-founded company features only the purest, most potent ingredients.

Inspired by her grandmother’s value of fresh and natural ingredients for cooking, Jessica created truly clean and pure skincare products to promote a holistic lifestyle. Each of her products are made and packaged with attention and style in Brooklyn, NY.

Phasey believes in a world where periods are normalized, nutritious food is accessible to all, and reproductive education happens early, often, and ongoing. Asha Carroll is a 3x natural foods entrepreneur, educator, holistic nutritionist and plant-based chef with a background in marketing, politics, operations, and opera singing.

After struggling with allergies and eczema, founder Julie Clark began crafting products out of her kitchen. Province Apothercary’s handmade, small batch products feature ingredients from each Canadian province and ensure the highest quality skincare.

Quicksilver Scientific uses a holistic approach between science and nature to help individuals achieve mind and body health. By using their products and protocols you will unburden yourself of toxins and attain a state of wellbeing that will transform your health and how you relate to people in your life.

Extracted from a living plankton bloom in the Atlantic Ocean, Quinton™ offers nature’s complete spectrum of nutritional elements: minerals, electrolytes, vitamins & micronutrients. Quinton is the only natural, organically purified, raw, unheated seawater solution available as a nutritional supplement.

Rais Case designs bags that are multi-functional because our lives are multi-faceted. A Rais Case bag is your companion, intended to be a mirror of your day-to-day; creative, full, well-traveled, and experiential. Rais Case designs are crafted to be a staple in your diverse and rich life pursuits.

Realfood Organics® is made from 40 USDA organic fruits, vegetables, grains, sprouts, legumes, and other foods. Realfood Organics® aloe products meet the USDA standard, and are certified organic. The juice from 100% inner filet aloe vera is extracted, and then preserved with a low-temperature, short-time drying process using a patented Q-matrix technology.

Redoux is a line of sophisticated scents and vegan skincare for the modern nostalgic. Redoux is the brainchild of Asia and Alejandro – two friends with a common love for skincare and new experiences.Their passion for skincare led them to discover many products that permeated various shared memories.Redoux is rethinking the power that scent has in our identities, our relationships, and our life experiences.

After years as a prominent editorial makeup artist, Rose-Marie created her organic color cosmetic line after experiencing severe health issues. Focused on beauty truth and dispeling beauty myths, RMS’s goal is to educate and empower women within the context of beauty.

Completely redesigned for form and function, the SHHHOWERCAP not only looks better, but works better too

At Shop Good, we’ve done the work for you, so you can forget about the hours of research and ingredient vetting…and simply focus on feeling and looking your very best and fabulous self.

Annie Tevelin started as a frustrated consumer with cystic acne. With a degree in Cosmetic Chemistry, she soon started Skin Owl. With a goal to educate and promote self-care, she makes products that show instant results.

Slow North emerged from the belief that all home goods, whether luxury or necessity, should be made with clean and safe ingredients. Their intentionally crafted all-natural, botanical products made to complement whole living.

Sun Potion Transformational Foods is dedicated to health, happiness and well-being through the use of medicinal plants, superfoods and tonic herbs. They source the planet for potent, healing substances with the ability to transform consciousness and health. Sun Potion works with suppliers who can meet their stringent quality standards and commitment to purity.

Sunday’s is all about nail care that’s actually focused on health and wellbeing. Sunday’s has taken out all the bad stuff (chemicals, toxins, animal products) and left in all of the good stuff (high-shine finish, and long-lasting brilliant color) to create high-performance clean nail products.

Suntegrity uses only the best-known physical block ingredients to provide broad spectrum UVA/UVB protection. In memory of her mom, Trica formulated these ultra-clean and effective products with super anti-oxidants and amino acids to protect and repair.

Pocket-sized, plant-based, and potent – think of HRBLS as snack remedies. Each chew is infused with a special blend of herbal extracts to equal a dose of goodness that you can eat as needed. Imagine a strong cup of tea or tincture, in gummy form. They’re made for busy folks who want herbs that can keep up – modern, natural treatments that are convenient, healthy, straightforward and effective.

A pioneer in natural luxury skincare, Tata couldn’t find 100% natural products that were up to her impeccable standards of efficacy, quality, and purity. So she started Tata Harper Skincare to make them – for herself, and for women like her who refuse to risk their health for beauty.

The Beauty Chef employs the benefits of microbiologist-approved biofermented superfoods to provide you with gut-friendly inner beauty solutions. Carla Oates built the brand on the philosophy that beauty begins in the belly.

The Established is clean skincare for the minimalist beauty enthusiast.The Established was founded in 2017 as a dedicated body care brand with a firm emphasis on results-driven botanically based skincare. We shed light on some of nature’s most underutilized, nutrient dense and high-performing ingredients making our formulas painstakingly clean and effortlessly effective.

These state-of-the-art transdermal patches are designed to deliver sustained, discreet relief for life’s common ailments. Made with the highest quality, organically farmed hemp, their patches feature tried-and-true plant extracts to address specific needs.

After starting a motherhood forum blog, Natalie Schwartz saw the need for cleaner and safer children’s products. Geared towards all stages of motherhood, her products feature high quality, small-batch ingredients to make mothers feel comortable and confident.

Founded by Katonya Breaux in 2016, after much frustration by the lack of options within the world of clean sunscreen products for women of color. Unsun Cosmetics was created to provide clean, no-residue options that were kind to the person using it as well as the environment it’s being used in.

Founders Oliver and Emily created Ursa Major to help friends make the switch to delightful, plant-powered skincare. The unisex line has a “less is more” attitude, launching only the products they love and using only the most essential ingredients.

Plant-powered formulas to enhance + nurture your skin while offering high performance alternatives to conventional makeup. Born in free-spirited and eco-friendly Taos, New Mexico.

Made with measured magic and botanical science, Veyali reimagines the ancient artistry of parfumerie. San Diego-based Botanical Alchemist Gina Benedetto has hand-blended and expertly-curated each scent with a story and a purpose.

Vital Proteins helps people feel better and live fuller lives by providing sustainably-sourced nutrition products. Their nourishing, responsibly-produced collagen protein is an essential nutrient often stripped from our diets by modern food-processing.

Vitruvi believes in customization and the effectiveness of pure, quality ingredients. Created by brother-sister duo Sean and Sara Panton, their dynamic essential oil products are designed to take care of every aspect of your dynamic life.

Cortney Herrera began Wildcare with a dedication to create effective, holistic skincare based on the plant life in her landscape. With inspiration from ancient and contemporary researchers alike, Wildcare’s artisan botanicals extends magic with every drop.

Wooden Spoon draws from lineage and land to consciously craft high-vibe plant remedies. Inspired by her deep roots in the Applacian Mountains, Lauren Haynes founded the brand with the belief that herbalism offers full-spectrum healing.

Wyld stands for What You Love Doing, and being a Wyld one means you’re uniquely you. This personal care brand is built for today, using guilt-free, all natural ingredients to create good AF skincare.

In the extinct language of the Taino Native American group, Zabana translates to “savanna”. Inspired by the thriving plant life of these flat linear landscapes, Shanell Edwards created 100% natural products that don’t compromise performance.

Vivian Tam, a Chinese Medicine doctor, started her practice with a mission to achieve real results in clear skin without harsh chemicals or drugs. After tracking a 90% success rate for reducing acne in patients, she created Zilch, a herbal tablet to help with stubborn acne.