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It took me eight long years to crack the code to my chronic health issues.

Now, my mission is to share what I wish I knew back then, that I know now.

Leah Kirpalani, Founder

More About My Story
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Fresh + New

“Not only do they have great products, the service is always personable and full of positive vibes. Their facial service surpassed my expectations. I've had facials over the years and this was by far the most relaxing experience full of aromatherapy and massage. I left feeling fully rejuvenated - without the rawness I would sometimes experience post facial in the past.”

Paige D.

“I felt completely comfortable shopping here - it has a good energy. I was impressed with the professionalism and the nice array of natural/holistic products. There is just the right amount of products, not too much that it is overwhelming and not too little where you feel like there's not much to look at. I would recommend shopping here”

Chat S.

“Shop Good is the best facial experience I've had. I always get so many compliments on my skin for weeks afterwards. A week after one of my Shop Good facials, (I'm in my late 30s) and my 25 year old co-worker messaged me to ask what I used on my skin because it looked amazing so that's about as good as it gets! ”

Rachel W.

“The Shop Good team is extremely knowledgeable and truly believes and embodies their mission and it's contagious. I found clean beauty very overwhelming for many years but the girls have made me feel more comfortable in asking questions and trying out their recommendations. I can't wait to continue to grow my knowledge as well as work with them on accomplishing my skin goals.”

Jessica M.

“I had the BEST facial experience with Lauren! She made me feel so comfortable from the beginning to end, truly listening to my skincare challenges and asking thoughtful questions. She had great holistic (and realistic to implement) advice, which is something I haven't received elsewhere. I left feeling like I had brand new glowy skin AND new ideas for how to care for my skin on my own at home! ”

Lauren R.

“This shop is amazing! I've been on the journey to switching all my makeup products to clean versions for a few months and I'm so happy that I found this place! I was helped by Anna who was clearly knowledgeable about the products, gave me great recommendations, and perfect color matches. I will definitely be coming back for the rest of my makeup products, to try their skincare products, wellness products, and a facial!”

Lily K.

“My skin has completely transformed since coming to Shop Good. Their facials are UNMATCHED. Their estheticians really take their time getting to know your skin + goals. They have the comfiest heated bed and essential oils. Even extractions are comfortable. I love the energy of this store and as soon as I leave, I look forward to coming back!”

Amberly H.

“Cleanest makeup and skin products you'll find anywhere in San Diego. This little gem has created a whole lifestyle behind their approach, I've not only bought the best skin products, but have been given the best knowledge during various events I've attended. Every employee I've encountered in both locations is knowledgeable, loves the products they sell and have such a polite and positive encounter with everyone they help.”

Eveline G.

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May 3, 2023

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Natural Retinols 101

NATURAL RETINOLS 101 Ahhh retinol…one of the most highly praised ingredients in skincare. But what exactly is it? Most simply, retinol is a derivative of Vitamin A and works on a cellular level to strengthen the epidermis, increase cellular turnover, improve the appearance of fine lines + wrinkles and can even fight hyperpigmentation. Most are …

May 1, 2023

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What is ‘Brightening’ Skincare?

WHAT IS ‘BRIGHTENING’ SKINCARE? Wading through skincare vocabulary and flashy marketing terms can be tricky. Especially when similar terms are mistakenly interchanged. So today, we’re breaking down the term “brightening”, specifically, how it differs from lightening/whitening. Lightening or Whitening: The process of altering one’s complexion in the aim of reducing a pigment called melanin in …

April 14, 2023

View Post a quick and useful guide for properly exfoliating skin
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A Quick Guide to Properly Exfoliating Skin

A QUICK GUIDE TO PROPERLY EXFOLIATING SKIN From the days of harsh apricot scrubs (iykyk) to complex peels, exfoliation has *long* been a hot topic in the skincare world — and for good reason. When done correctly, exfoliation can support cellular turnover, acne management graceful aging + more. But frequency and method matter. Exfoliating too …

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