Effortless
Wellness.

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It took me eight long years to crack the code to my chronic health issues.

Now, my mission is to share what I wish I knew back then, that I know now.

Leah Kirpalani, Founder

More About My Story

Fresh + New

“Not only do they have great products, the service is always personable and full of positive vibes. Their facial service surpassed my expectations. I've had facials over the years and this was by far the most relaxing experience full of aromatherapy and massage. I left feeling fully rejuvenated - without the rawness I would sometimes experience post facial in the past.”

Paige D.

“I felt completely comfortable shopping here - it has a good energy. I was impressed with the professionalism and the nice array of natural/holistic products. There is just the right amount of products, not too much that it is overwhelming and not too little where you feel like there's not much to look at. I would recommend shopping here”

Chat S.

“Shop Good is the best facial experience I've had. I always get so many compliments on my skin for weeks afterwards. A week after one of my Shop Good facials, (I'm in my late 30s) and my 25 year old co-worker messaged me to ask what I used on my skin because it looked amazing so that's about as good as it gets! ”

Rachel W.

“The Shop Good team is extremely knowledgeable and truly believes and embodies their mission and it's contagious. I found clean beauty very overwhelming for many years but the girls have made me feel more comfortable in asking questions and trying out their recommendations. I can't wait to continue to grow my knowledge as well as work with them on accomplishing my skin goals.”

Jessica M.

“I had the BEST facial experience with Lauren! She made me feel so comfortable from the beginning to end, truly listening to my skincare challenges and asking thoughtful questions. She had great holistic (and realistic to implement) advice, which is something I haven't received elsewhere. I left feeling like I had brand new glowy skin AND new ideas for how to care for my skin on my own at home! ”

Lauren R.

“This shop is amazing! I've been on the journey to switching all my makeup products to clean versions for a few months and I'm so happy that I found this place! I was helped by Anna who was clearly knowledgeable about the products, gave me great recommendations, and perfect color matches. I will definitely be coming back for the rest of my makeup products, to try their skincare products, wellness products, and a facial!”

Lily K.

“My skin has completely transformed since coming to Shop Good. Their facials are UNMATCHED. Their estheticians really take their time getting to know your skin + goals. They have the comfiest heated bed and essential oils. Even extractions are comfortable. I love the energy of this store and as soon as I leave, I look forward to coming back!”

Amberly H.

“Cleanest makeup and skin products you'll find anywhere in San Diego. This little gem has created a whole lifestyle behind their approach, I've not only bought the best skin products, but have been given the best knowledge during various events I've attended. Every employee I've encountered in both locations is knowledgeable, loves the products they sell and have such a polite and positive encounter with everyone they help.”

Eveline G.

Good
/Better
/Best

May 4, 2021

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Glow On

Re-Thinking DIY Skincare! Try These Instead…

Just over here, busting DIY skincare myths… with safe + sustainable swaps! We’re alllll about simplifying our AM + PM routines to support our skin… and the planet! But sometimes, oversimplifying can lead us into treacherous waters. And when it comes to those already-on-hand ingredients and DIY moments, please be careful! Many can be incompatible, …

April 29, 2021

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Be Well

2021 Mother’s Day Gift Guide

They helped us make it through the whirlwind of a 2020 (*whew*) and they continue to have our backs day in and day out. This Mother’s Day, we think mommas and maternal figures everywhere deserve to feel a little extra love and appreciation. So, we’ve compiled a roundup of all the perfect clean gifts we …

April 29, 2021

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Be Well

Why Clean Beauty: May at Shop Good!

Hi SG Fam, Leah here! Are you feeling hopeful for what’s ahead? Whether it’s hugging our besties for the first time in a year, witnessing accountability being upheld in our country’s fight for racial justice, or seeing our favorite small businesses survive a long and bumpy road. We share this hope for a bright year …

Effortless
Wellness.

It took me eight long years to crack the code to my chronic health issues.

Now, my mission is to share what I wish I knew back then, that I know now.

ShopMakeup

ShopWellness

ShopSkincare

Fresh + New

Shop Good

SG Committed to Clean Tote

Innersense

Detox Hair Mask

RMS

Living Glow Face & Body Powder

By Humankind