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In a youth-obsessed industry that too often exploits personal insecurities, 19/99 is shaping a new narrative where individuals can define their own image of beauty. Whether you’re 19 or 99, they believe in doing what you want.

You’ve heard of K-Beauty. Now meet A-Beauty. Christina Funke Tegbe had a southern-American childhood that was built upon the cultural heritage of Nigeria. In 2015, Christina left her corporate career to spread the inherited foundations of African clean beauty. Sourcing pure, organic plant botanicals from the 54 African countries, 54 Thrones brings the heart and soul of Africa to the world.

Act+Acre is a Cold Processed® ritual for healthy hair that begins at the scalp. The world’s first Cold Processed® hair wellness brand that focuses on your scalp—founded by celebrity hairstylist, Helen Reavey.

Jena Covello started her company with a laser-focus on scientifically-backed results and top-of-the-line sourcing. Starting with clean deodorants, Agent Nateur has developed into a luxury cosmetics line with a cult following.

Nina Zilka and David Krause began their collaborative partnership at Pratt Institute in NYC over a decade ago. As designers, they have received accolades from publications including WWD, Nylon, Elle, and Surface.

In 2016, a passion for wellness led them to create Alder New York where they bring their design sensibility and attention to detail to their line of uncomplicated, high performing personal care essentials.

alice decadent chocolate treats combine the best organic, fruiting-body mushrooms with the best nootropics and adaptogens. This union pairs the long-term benefits of mushrooms with the immediate effects of the nootropics, and the delights of fungi. The result is an indulgent daily routine that’s good for you and only gets better with time.

Alight believes that daily rituals and acts of self care are the starting points for large scale change. Monumental progress can happen with the smallest spark. Something as simple as lighting a stick of incense can change you, your mood, the way you perceive your space and your place within it. Alight believes that starting that little fire can also ignite real change on a larger scale. Alight Incense was created with this as a core belief, and that is why a portion of their proceeds are donated to organizations that support a spectrum of progressive issues.

Ignite change with Alight, and set the flame of progress Alight.

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident person, their cosmetics are luxurious, high-performance, and made from only the purest natural ingredients.

Après Active beauty was born on the concept of convenient active-luxury. Their goal is to bridge the gap between fashion, beauty and lifestyle in an all-encompassing pre and post gym-care routine.

August’s journey began in January 2020, when they started gathering their gen z community together to identify gaps in period care. They have spent the last year working to collectively democratize access to period health education, identify solutions for more sustainable and comfortable period products. August is for anyone who menstruates — regardless of gender, race, culture, abilities and socioeconomic background

Axiology Founder, Ericka Rodriguez, started with a personal problem — she couldn’t find a good lipstick that didn’t harm animals or the planet. So she got to work in her kitchen and two years later, created the 10-ingredient formula that launched Axiology. Because finding good makeup that doesn’t harm humans or the planet shouldn’t be so complicated.

Because your skin deserves better, Bastille creates superb unisex fragrances with 95% natural ingredients, 5% clean synthetic ingredients, and above all total transparency on their ingredients. It seems obvious… and yet, it’s a revolution in perfumery. Made in France.

Beauty by Earth is devoted to pure, effective ingredients that overflow with natural goodness. Their award-winning, non-toxic and always cruelty-free products unleash your natural beauty while helping you, your family and the planet thrive. Why? Because they believe everyone deserves skincare products that bring out their best, without hidden toxins or ludicrous price tags.

Beneath Your Mask was created as a skin, body, and hair rejuvenation line designed to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from countless other unforgiving aspects of our lifestyles.

After struggling with her skin for years, Monica finally found results when she started following her German grandmother’s age-old advice: keep it simple. Focused on nourishing the natural environment of the skin, her line shows we don’t need much for healthy, glowing skin.

Bodha is creating a new world of therapeutic perfumery for you and your home.

After struggling with cystic acne from the age of 14, Justine, began studying holistic esthetics and founded Botnia – a plant based skin care line with minimal ingredients and maximum results. Botnia thinks about every aspect of the product creation process and go to great lengths with every bottle that ships out of their lab, starting with organic soil and seed quality through growing to harvest, drying, and finally processing each botanical in their own lab. We use their botanical extracts and compounds to custom-mix masks in our spa!

Sisters Liana & Roxane spent their childhood summers in Holland. Living above their Opa’s Amsterdam apothecary & playing in his garden by the sea. These precious moments became the driving force behind their lifes’ work – reviving the Cleban Apothecary with a modern California twist. Cleban & Daughters offers remedies to power your best self. Potent formulations for renewed energy, deep sleep & nourished skin. Informed by Mother Nature’s wild, the line connects people to plants of purpose. Crafted locally in California.

Whether your goal is to delve into a clean, natural skincare routine or if you’re simply looking for effective and pocket-friendly products, Cocokind has got you covered. What first started as a passion project turned Priscilla Tsai, a former investment banker, into the founder and CEO of Cocokind—a superfood based, all-natural skincare brand.

Cordial Organics is a new generation of wellness and beauty formulated with CBD. It is Cordial’s intention to restore the whole body, not just improve symptoms. All of their product ingredients are expertly blended to have a specific effect not only on your internal and external body but your emotional state as well.

After years of research, Cymbiotika combines scientific innovation with traditional Eastern medicine to design formulas that synergize with the body. Their supplements are sourced from only the highest quality plant-based ingredients and utilize the most advanced absorption technology.

David’s was founded with a vision: to create the highest quality natural toothpaste with a commitment to sustainability; they did just that! David’s premium natural toothpaste safely & effectively whitens teeth, fights plaque, and freshens breath.

After years of debilitating period pain, Mimi Millard joined forces with Registered Dietitian Nutritionist Courtney Mayszak and like-minded researchers, physicians, and dietitians to craft revolutionary and natural approaches for managing even the worst period symptoms — for bleeders, by bleeders.

Dirt Don’t Hurt started when three San Diego sisters began making their own products to meet their high standards for quality. Now, their charcoal-based tooth products have helped tranform people’s approach to oral health.

For renowned brow specialist Marco Ochoa, what started as a fascination for the beauty of brow shaping turned into an 11 year career and an expansive product line. Ecobrow’s products practice responsible beauty yet still live up to the standards of the best makeup artists in the world.

Robin and Anna created Erbaviva in Los Angeles’ artistic Topanga Canyon enclave in 1996. As early proponents of California’s organic food movement, they wanted to apply principles of sustainability, ethics and quality to the products used on their children’s delicate skin. While Erbaviva has grown, the founding values of transparency, authenticity and organic integrity endure.

Ere Perez focuses on supplying healthy, natural makeup that suits every skin type. The Australian-owned brand has carefully selected different oils, minerals, plant extracts and antioxidant blends to create gentle, effective and easy natural make-up solutions.

Founded by Emma Allen and made with a small + great team in Black Mountain, NC, Everyday Oil makes skincare for the ages. This is a new kind of product, but also a very old kind of product. Using the absolute best organic and wild-harvested botanical oils, Everyday Oil is uniquely balancing, hydrating, cleansing, and nourishing. One little bottle of goodness for all of your needs.

Evolvetogether makes quality, earth-friendly daily essentials that everyone will love until their very last use — stamped with global coordinates as a reminder that we’re all connected no matter our race, gender, religion, or where we live.