Loved by makeup artists around the world. Sweed is known for creating vegan and clean products with professional performance. Sweed is a pioneer in the eye category, offering popular, award-winning Mascaras and an Eyelash Growth Serum that is free of prostaglandin analogues.

The collection has been expanded with new staples to create the Sweed signature “no makeup-makeup” look, which has recently gained viral attention with the Miracle Powder and Glass Skin Foundation. With over two decades of experience as a professional makeup artist, founder Gabriella Elio wanted to create clean, game-changing products she felt were missing from the market.

For every mascara sold, they are rescuing one sea turtle in collaboration with the organization Billion Baby Turtles.