Flora Flora was dreamed up by Sarah in September of 2020.

When Sarah was living in Hawaii from 2015-2018, she was up close and personal with the plastic pollution that most of us hear about but never fully witness. She saw how single-use plastics were killing the sea life and crowding the gorgeous beaches that she loved so much. On a journey to reduce her environmental impact, she started saying no to plastic bottles but wanted more from the shampoo bars she tried. She created Flora Flora to serve as a sustainable starting point without having to sacrifice product performance or aesthetics.

Flora Flora is salon-quality sustainable hair care for all. We aim to be accessible, give back, and make it so that you'll never want to go back to the bottle.

All of Flora Flora's hair care products are hand crafted by their team in Oceanside, California. They are made in small batches with the highest quality, sustainably sourced ingredients. Happy washing!