Fur believes in natural, beautiful care for every part of the body—for every body.
The entire line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested. Fur doesn’t formulate with mineral oil, silicones, parabens, synthetic fragrances, or artificial dyes. That’s why Fur is safe enough for your most intimate areas, and effective from head to toe.
The Girl & The Sea creates products trusted to give your body what it needs, naturally (with as little effort as possible). They have deep respect and gratitude for the Ocean for providing their 100% pure marine collagen which is why they support Oceana – the largest global, science-based organization working with governments to change policies and protect the oceans.
Founded by Trinity Mouzon at the age of 23, Golde believes that being well should feel good. That means products that look good, taste good, and help you feel like your best self. Golde is an independent, Brooklyn-born brand centered in making superfood-boosted essentials for health and beauty. Their products are always natural, easy, and (most importantly) fun.
London born, raised on big dreams and inspiring curls the world over. This Holy Curl offers a curated line of products designed for Black hair (although all curls will enjoy!). They use ingredients that are natural or naturally derived and never tested on bunnies. Holy Curl is on a mission and the mission is simple: undoing the myths of the curl. Untwirling it and showing the curl for what it truly is: resilient, rebellious and pretty damn cool.
Honey Belle was founded by Iris Cherng, out of the discovery and development of adult onset psoriasis. She realized she was unable to afford most organic and natural products in the marketplace as a student, so she took matters into her own hands. Honey Belle is celebrated by beauty enthusiasts, for using simple, natural and effective ingredients to help people discover self-love and self-confidence in their own skin.
Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha grew up close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet. Years later after living as an adult in LA, Sasha returned home to Vancouver where her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA began.
Fall in love with your hair again. Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Dedicated to wellness through uplifting affirmations, self care and hair ceremonies, their mission is to inform, inspire and empower beauty professionals and consumers to make healthy choices with a brand that aligns with their personal values.
Josh Rosebrook started his first hair salon for his friends at 10 years old. Since then, driven by a fascination with natural ingredients, Josh expanded his background in hair and scalp to the biochemistry of the skin. Josh believes the foundation of great skin is a vital, healthy body. That truly beautiful skin begins not only with professional, high-quality, efficacious products that support and protect healthy function and structure, but also a deep focus on whole body-mind balance. Today, Josh works with a team that includes industry-leading natural cosmetic chemists and herbalists. Only when it meets Josh Rosebrook’s uncompromising standards for efficacy and perfection do they share these creations with the world.
Ingredients Matter. Science Rules. Nichole Powell started Kinfield with the hope of inspiring happier, healthier lives through the great outdoors. It began with a camping trip to Yosemite, when she couldn’t find clean alternatives for the childhood camping products she knew and loved. Instead of giving up, Nichole dove in—and Kinfield was born. Now, Nichole travels the world in search of the best plant-based ingredients to power our formulas—because efficacy is everything, and safety is non-negotiable. Kinfield formulates without parabens, sulfates, phthalates, or synthetic fragrances, and their formulas are proudly vegan, cruelty-free, and Leaping Bunny certified. They use research-backed methods in our labs to ensure their products actually deliver.
Inspired by a need for *clean* lip masks, Kristen Noel Crawley left a career at ELLE and set out to create the first all-natural, collagen infused lip masks. Kristen has since created a line of products encouraging all definitions of beauty + founded the KNC School of Beauty where Black female entrepreneurs can come together.
Kosas exists to revolutionize what beauty means and change the complicated relationship between beauty and makeup. Kosas believes in free, easy, unrestrained beauty that celebrates simplicity and defies convention. Well-versed in the beauty routines that came before, they are now liberating them, redefining beauty on their own terms and introducing makeup that feels as good as it looks.
LESSE is a new way of thinking about organic skin care. Converging high performance botanicals and sustainable practices for an effective but gentle solution for skin and planet. Their belief is that less is more — this philosophy takes shape in their elevated rituals and a limited but highly effective, organic product line that prioritize skin’s health and the irreplaceable Earth. From growing many of their own ingredients to using innovative, eco-friendly packaging solutions, LESSE has had an ongoing commitment to the planet since day one and are on a path towards carbon neutrality by 2024.
Founded by two besties, Abi (a two time Olympic sprinter) + Liha (an art publisher) with a desire to create a create innovative, luxe natural, organic and vegan skincare that blends the rich botanical life of West Africa with traditional English aromatherapy and folk remedies. They continue to disrupt the industry with products that fuse African and English ingredients + aesthetics.
LINNÉ products are made from all-natural botanical compounds formulated to optimize the health and appearance of your skin. All ingredients are sourced globally and selected for their superlative quality and known ability to penetrate deep below the surface layers of the skin to purify, hydrate, nourish and protect. LINNÉ believes in total transparency and keeping things simple. Inspired by the Swedish botanist, Carl Von Linné, they have designed a roman numeral classification system and “step” protocol, to make their products easy and effective to use.
Living Libations was created by Nadine Artemis, beauty philosopher, aromacologist, and botanical muse who is devoted to shaping plant-intelligence into palpable consecrations to blush senses, muse imaginations, and heal skin. The word Living implies “alive,” and Libations are “a devotional offering of liquids.” The name Living Libations conveys the outpouring of nature’s intelligent, vital liquids to honor human health and beauty. Infused with the dewy divinity of plant wisdom, our Libations creations are innovations of exquisite quality that illuminate, calibrate, and celebrate the life-force of people, plants, and the planet.
LivOn Labs is the first dietary supplement company to use liposomal encapsulation technology to enhance absorption of critical nutrients. Since then, LivOn Labs has been setting the standard for high-quality liposomal supplements by utilizing true liposomal encapsulation processes while adhering to stringent manufacturing, safety, and quality protocols.
Founded by women with sky-high standards, Alex and Jordana, in 2014. Lola makes period and sexual wellness products with you in mind to bring transparency to the period care industry. No mystery ingredients because they care about what we put in our bodies — and they know you do, too. As of today, the FDA does not mandate that companies disclose the ingredients in their products (yikes!), but LOLA believes you deserve to know what goes in and on your body. That’s why they use ingredients like 100% organic cotton, and print all ingredients directly on the box.
LOLA Gives Back: In partnership with I Support the Girls, they have provided over 6 million period products to folks in need across the United States