Give Good This Season: Shop Good x Magnolia Holiday Essentials Drive This Giving Tuesday, we’re partnering with Project 1:1 to support San Diego families through our Holiday Essentials Drive. Donate...

BEIIN was created to make the everyday moments feel more special and intentional. After all, it’s the way we show up for the small moments that shape everything else...

MY 40'S, LAUNCHING A BRAND, & BREATHING INTO MY BACK Hi Shop Good Fam, Although the year is inching towards its close, I’m experiencing the energy of new beginnings. Between...

In today’s fast-paced world, self-care and wellness have taken center stage, especially in the realm of skincare. With an overwhelming number of brands emerging, it can be tough to decide...

Written by Devin Shay, Lead Holistic Esthetician at Shop Good Let’s hear it for the men in our lives—partners, co-parents, pet parents, and supportive figures who show up every day....

In a world increasingly concerned about sustainability, it’s time to rethink our approach to hair care. This guide will explore the benefits of sustainable hair treatments that not only promote...