BEST IN CLEAN 2025
Voted by you. Crowned by us. Discover the Winners Now!
Your Clean Beauty Winners Have Arrived
Every September, we ask our community to decide which products truly live up to the hype. From everyday staples to glow-giving obsessions, these are the formulas that earned your votes—and a permanent spot at the top of the clean beauty game.
This year’s Best in Clean winners prove that good-for-you ingredients and serious results go hand in hand. Scroll through the categories, meet your champions, and shop the best of the best.
BEAUTY
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Revealer Skin-Improving Foundation SPF 25
Vendor:Kosas4.67 / 5.0
(3) 3 total reviews
Regular price From $36.00Regular priceUnit price / per$45.00Sale price From $36.00Sale -
True Skin Serum Concealer
Vendor:Ilia5.0 / 5.0
(1) 1 total reviews
Regular price $25.60Regular priceUnit price / per$32.00Sale price $25.60Sale -
ReDimension Hydra Powder Blush
Vendor:RMSRegular price From $25.60Regular priceUnit price / per$32.00Sale price From $25.60Sale -
Cloud Mascara
Vendor:Sweed5.0 / 5.0
(5) 5 total reviews
Regular price $30.00Regular priceUnit price / perSale price $30.00 -
Cream Highlight Stick
Vendor:19/99Regular price $34.00Regular priceUnit price / perSale price $34.00 -
Jojoba Eye Pencil
Vendor:Ere Perez5.0 / 5.0
(1) 1 total reviews
Regular price $24.00Regular priceUnit price / perSale price $24.00 -
Sea Silk Lip Balm
Vendor:MARARegular price From $22.10Regular priceUnit price / per$26.00Sale price From $22.10Sale -
Aloe Gel Lash + Brow Mascara - Clear
Vendor:Ere Perez5.0 / 5.0
(2) 2 total reviews
Regular price $28.00Regular priceUnit price / perSale price $28.00 -
Le Rouge Lipstick
Vendor:WonderblushRegular price $28.00Regular priceUnit price / perSale price $28.00 -
True Skin Radiant Priming Serum
Vendor:IliaRegular price $52.00Regular priceUnit price / perSale price $52.00 -
Super Serum Skin Tint SPF 40
Vendor:Ilia4.93 / 5.0
(14) 14 total reviews
Regular price $48.00Regular priceUnit price / perSale price $48.00 -
Eyelights Cream Eyeshadow
Vendor:RMS5.0 / 5.0
(2) 2 total reviews
Regular price $30.00Regular priceUnit price / perSale price $30.00 -
Sunshift Cream Bronzer
Vendor:IliaRegular price $40.00Regular priceUnit price / per$0.00Sale price $40.00 -
Cloud Set Setting Powder
Vendor:KosasRegular price $36.00Regular priceUnit price / perSale price $36.00
SKINCARE
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Gentle Cleanser
Vendor:Botnia5.0 / 5.0
(7) 7 total reviews
Regular price From $19.00Regular priceUnit price / perSale price From $19.00 -
Hydrating Accelerator
Vendor:Josh Rosebrook4.67 / 5.0
(3) 3 total reviews
Regular price From $38.00Regular priceUnit price / perSale price From $38.00 -
Supreme Seed - Delicate Purification Mask
Vendor:Klur5.0 / 5.0
(1) 1 total reviews
Regular price $60.00Regular priceUnit price / perSale price $60.00 -
Holi (C) The C Duo Calcium + Vitamin C
Vendor:Agent Nateur4.75 / 5.0
(4) 4 total reviews
Regular price $135.00Regular priceUnit price / perSale price $135.00 -
Gold Botanical Oil Serum
Vendor:Monastery4.5 / 5.0
(2) 2 total reviews
Regular price $159.00Regular priceUnit price / perSale price $159.00 -
Stainless Steel Gua Sha
Vendor:Shop Good5.0 / 5.0
(1) 1 total reviews
Regular price $40.00Regular priceUnit price / perSale price $40.00 -
Ocean Eyes Age-Defying Eye Serum
Vendor:OSEA5.0 / 5.0
(2) 2 total reviews
Regular price $58.00Regular priceUnit price / perSale price $58.00 -
Invisible Spot Cover
Vendor:Rael5.0 / 5.0
(1) 1 total reviews
Regular price $8.00Regular priceUnit price / perSale price $8.00 -
Balancing Oil Cleanser
Vendor:Botnia5.0 / 5.0
(1) 1 total reviews
Regular price From $30.00Regular priceUnit price / perSale price From $30.00 -
Manuka Honey Mask
Vendor:Activist5.0 / 5.0
(2) 2 total reviews
Regular price $75.00Regular priceUnit price / perSale price $75.00 -
Well Serum
Vendor:Botnia5.0 / 5.0
(3) 3 total reviews
Regular price $92.00Regular priceUnit price / perSale price $92.00 -
Barrier Restore Serum
Vendor:Marie Veronique5.0 / 5.0
(4) 4 total reviews
Regular price $115.00Regular priceUnit price / perSale price $115.00 -
Vital Balm Cream, Scented
Vendor:Josh Rosebrook5.0 / 5.0
(3) 3 total reviews
Regular price From $55.00Regular priceUnit price / perSale price From $55.00 -
Essential Enzymes
Vendor:Botnia5.0 / 5.0
(4) 4 total reviews
Regular price From $22.00Regular priceUnit price / perSale price From $22.00 -
5-in-1 Tinted Sunscreen Moisturizer
Vendor:Suntegrity5.0 / 5.0
(10) 10 total reviews
Regular price $48.00Regular priceUnit price / perSale price $48.00
WELLNESS
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Restor.d - Electrolyte + Collagen Powder
Vendor:DharaRegular price $59.99Regular priceUnit price / perSale price $59.99 -
Gut Therapy
Vendor:Juna5.0 / 5.0
(2) 2 total reviews
Regular price $55.00Regular priceUnit price / perSale price $55.00 -
Rose Hibiscus Rose Delights Gummies
Vendor:Rose Los AngelesRegular price $40.00Regular priceUnit price / perSale price $40.00Sold out -
Heating Patch 3ct
Vendor:Rael5.0 / 5.0
(1) 1 total reviews
Regular price $9.00Regular priceUnit price / perSale price $9.00 -
Good Life Candle
Vendor:Shop GoodRegular price $58.00Regular priceUnit price / perSale price $58.00 -
Golden Mind
Vendor:CymbiotikaRegular price From $3.00Regular priceUnit price / perSale price From $3.00 -
Magnesi-Om
Vendor:Moon Juice5.0 / 5.0
(4) 4 total reviews
Regular price From $5.00Regular priceUnit price / perSale price From $5.00 -
850+MGO Raw Manuka Honey
Vendor:ActivistRegular price $95.00Regular priceUnit price / perSale price $95.00 -
Happy Endings
Vendor:AliceRegular price From $4.00Regular priceUnit price / perSale price From $4.00 -
Vagus Nerve Bath Oil
Vendor:OSEARegular price $48.00Regular priceUnit price / perSale price $48.00 -
Premium Natural Toothpaste
Vendor:Davids5.0 / 5.0
(2) 2 total reviews
Regular price From $5.95Regular priceUnit price / perSale price From $5.95
BATH & BODY
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Undaria Algae™ Body Wash
Vendor:OSEARegular price From $12.00Regular priceUnit price / perSale price From $12.00 -
Black Spruce Body Oil
Vendor:Berlin SkinRegular price $110.00Regular priceUnit price / perSale price $110.00 -
Perfume - Bo
Vendor:Liis5.0 / 5.0
(1) 1 total reviews
Regular price $175.00Regular priceUnit price / perSale price $175.00Sold out -
Extra-Strength Deodorant
Vendor:SALT & STONE5.0 / 5.0
(1) 1 total reviews
Regular price $20.00Regular priceUnit price / perSale price $20.00 -
Salt of the Earth Body Scrub
Vendor:OSEARegular price $48.00Regular priceUnit price / perSale price $48.00 -
Magnesium Body Rub
Vendor:Pure MamaRegular price $58.00Regular priceUnit price / perSale price $58.00 -
Sea Buckthorn Hand Cream
Vendor:Berlin Skin5.0 / 5.0
(1) 1 total reviews
Regular price $42.00Regular priceUnit price / perSale price $42.00 -
All Over Ointment
Vendor:Tubby Todd5.0 / 5.0
(1) 1 total reviews
Regular price $22.00Regular priceUnit price / perSale price $22.00 -
Stellar Shave Cream
Vendor:Ursa Major3.5 / 5.0
(2) 2 total reviews
Regular price $26.00Regular priceUnit price / perSale price $26.00 -
Green™ Natural Nail Polish - Freckles
Vendor:ManucuristRegular price $14.00Regular priceUnit price / perSale price $14.00
HAIRCARE
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Holi (Mane) Hair, Skin + Nails
Vendor:Agent Nateur5.0 / 5.0
(3) 3 total reviews
Regular price $99.00Regular priceUnit price / perSale price $99.00 -
Pure Harmony Hairbath
Vendor:InnersenseRegular price $30.00Regular priceUnit price / perSale price $30.00 -
Milk Anti-Frizz Treatment
Vendor:Reverie5.0 / 5.0
(3) 3 total reviews
Regular price $44.00Regular priceUnit price / perSale price $44.00Sold out -
Milk Hair Serum
Vendor:ROZRegular price $52.00Regular priceUnit price / perSale price $52.00Sold out
Honorable Mentions
Every year, a few names shine so brightly they deserve their own stage. For 2025, we’re celebrating Botnia as our Overall Most Sustainable Brand and welcoming The Outset, Solara + Liis as Best New Brands—pushing clean beauty into its next era.
Overall Most Sustainable Brand
Botnia
From soil to seed to in-house extraction, Botnia does it all. Minimal ingredients, maximum results—and custom-blended in our spa, just for your.
Best New Brands of 2025
The Outset
Co-founded by Scarlett Johansson, The Outset was born from her journey with sensitive skin. After years of harsh products, she found her healthiest skin by returning to the basics—a gentle, consistent, and deeply hydrating routine. The Outset brings that philosophy to life with simple, barrier-supporting essentials.
Best New Brands of 2025
Solara
Created by a mom seeking safer options for her family, Solara delivers zinc-based sunscreens that put skin first. Infused with superfruits, adaptogens, and clinically studied actives, each formula offers clean, high-performance protection—even for the most sensitive skin.
Best New Brands of 2025
Liis
Modern fragrance, reimagined. Liis creates scents meant to be worn like a second skin—crafted with conscious ingredients, organic sugarcane alcohol, and always vegan, cruelty-free, and allergy-tested. Made in California.
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