Nikki Moyer started Jovi Rose because she's a mom of two daughters, and she couldn't find kids skincare that treated their skin as anything but a smaller version of her own. Everything on the market missed the mark — either too intense and complex for developing, sensitive skin, or overly fragranced with more focus on packaging than formulation logic. So she built the in-between: a clean, non-toxic children's skincare routine, dermatologist-tested and pediatrician-reviewed, designed to respect young skin from the very first use.

The philosophy is confidence over correction. Jovi Rose isn't here to fix anything — it's a few well-chosen ingredients and a simple ritual that build healthy skin habits early, so the routine (and the confidence behind it) grows with your child. Founded in 2025 and Shop Good Approved, Jovi Rose is exactly what a first skincare routine for kids should be — gentle, intentional, and nothing else.

Shop the Jovi Rose collection to start the routine your kids will actually stick with.