The Blog

The #1 Summer Skincare Woe A familiar tale: You’re hitting back-to-back beach days. Or you’re out in the garden and picnicking in parks when — oh. no. You realize you...

NATURAL RETINOLS 101 Unlocking the Power of Natural Retinols: Types and Expert Recommendations for Radiant Skin Ahhh retinol… one of the most highly praised ingredients in skincare and a potent...

WHAT IS 'BRIGHTENING' SKINCARE? Wading through skincare vocabulary and flashy marketing terms can be tricky. Especially when similar terms are mistakenly interchanged. So today, we’re breaking down the term “brightening”,...

A QUICK GUIDE TO PROPERLY EXFOLIATING SKIN From the days of harsh apricot scrubs (iykyk) to complex peels, exfoliation has *long* been a hot topic in the skincare world —...

THE *GOOD* KIND OF CHEMICALS IN SKINCARE Myth: clean beauty is chemical-free. Fact: clean beauty is about incorporating the good stuff — including a blend of chemicals + botanicals! That's...

RE-THINKING DIY SKINCARE Just over here, busting DIY skincare myths... with safe + sustainable swaps! We're alllll about simplifying our AM + PM routines to support our skin... and the...

THE #1 SKINCARE QUESTION WE GET: We LOVE answering your skin Q's! What's the number one question you're asking us?"What will help cure my dry/itchy/flaky skin?!" We hear you! After...

From Our Founder, I hope you have taken the time to ease into the new year and relinquish any unreasonable expectations of yourself. For me, starting this year quietly listening...

I love November at Shop Good because it’s the month we giveyou , our valuedclean beauty experts , the megaphone!Every day, you spend your valuable time testing, swiping, layering and...

Good Talks is an interview series championing unique perspectives and backgrounds in the beauty + wellness space. Meet the movers, shakers and inspiration voices who are out to challenge the...