The Blog

THE *GOOD* KIND OF CHEMICALS IN SKINCARE Myth: clean beauty is chemical-free. Fact: clean beauty is about incorporating the good stuff — including a blend of chemicals + botanicals! That's...

RE-THINKING DIY SKINCARE Just over here, busting DIY skincare myths... with safe + sustainable swaps! We're alllll about simplifying our AM + PM routines to support our skin... and the...

THE #1 SKINCARE QUESTION WE GET: We LOVE answering your skin Q's! What's the number one question you're asking us?"What will help cure my dry/itchy/flaky skin?!" We hear you! After...

From Our Founder, I hope you have taken the time to ease into the new year and relinquish any unreasonable expectations of yourself. For me, starting this year quietly listening...

I love November at Shop Good because it’s the month we giveyou , our valuedclean beauty experts , the megaphone!Every day, you spend your valuable time testing, swiping, layering and...

Good Talks is an interview series championing unique perspectives and backgrounds in the beauty + wellness space. Meet the movers, shakers and inspiration voices who are out to challenge the...

Shop Good has been part of the Round-Up For change initiative since June of 2020, which allows our customers to directly support organizations and funds that cater to a variety...

From the Founder: Class is in session! I’m so excited to welcome you all to the month of September as we enroll you into BEAUTY SCHOOL at Shop Good! Throughout...

SG: Hi Arielle! Tell us a little bit about yourself and what inspired you to pursue written word + poetry.  Arielle: Hi! My name is Arielle Estoria. I am a...

Welcome to August and Take Good Care at Shop Good. This month, we're thrilled to be diving into all the ways we can prioritize 'taking good care' of ourselves…specifically, caring...