All month long in the (virtual) halls of Shop Good we've been talking all things "why clean beauty". Thegood ingredients we can't get enough of, the not-so-good ingredients we vet from our shelves, the makeup tips and so much more. For so long, the world of clean beauty felt isolating and downright intimidating. But not anymore! With non-toxic products becoming more popular + celebrated, we love being able to share our obsessions with old friends and new friends -- shouting the products that *really* work, swapping tips for switching out your beauty bag and fully having fun with self expression through beauty.
So without further ado, allow me to e-introduce you toDiamond Rollins ! A Florida-based digital creator, Diamond uses fashion, skincare and makeup to remind us all that its fully okay to embrace being naturally ourselves. Let's dive into her journey into all things clean!SG: Could you tell us a bit about yourself + your journey towards clean beauty? Diamond: Hi Hi, my name is Diamond (yes like the ring, lol) and I am a 25 years old living here in the sunshine state of Florida. I have always had a thing for letting your natural beauty shine through and never really got into makeup until later in college. I first started learning about skincare and someone I knew had come out with a natural line and I saw how amazingly it did for others and so I began to explore it myself to see if the cleaner products could produce better results.


- Don't feel like you have to know everything about clean beauty so quickly; take your time and gradually build your new collection to custom fit you.
- Be sure to do your research and learn more about clean beauty products, ingredients and brands before you just buy it because it says clean.
- Always remember to have fun with your transition and try new and interesting products that you believe will mesh well with your skin, tone and body type.

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It was such an honor to feature Diamond for this month's'GOOD Talks' ! She is such an inspiration for life, fashion and of course, clean beauty! For more amazing inspo on how to embrace your own inherent, unique andnatural beauty,give her a follow !
And for more convos on #whycleanbeauty, come join us over on theShop Good IG , where we'll be talking all month long about why exactly we made the switch and the products we love most!
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