As Founder of Shop Good, I have made the commitment to continually update our community on the progress we have made to become a more equitable, inclusive and anti-racist brand.

Our world continues to be a difficult one to navigate. Intolerance and division feels like it is at an all time high. The inflation-driven economy perpetuates stress for all, especially underserved or minority communities. And our individual rights are being challenged in many ways, shapes and forms.

And as we navigate these difficult times together, as a business owner I am increasingly inspired and driven to continue offering a safe, inclusive and welcoming space for my community and my team alike.

Our work in social action and inclusion showcases our efforts to employ this type of positive environment; one that I hope will serve to uplift you, inspire you or care for you.

Our work is in increasing awareness of past and present social injustices, while influencing our community and the beauty + skincare industry, to do better when it comes to inclusivity and equality.

I'm proud of our team's consistency, efforts and unwavering motivation to take this work on. Some of the key highlights in our efforts are as follows:

  • Ongoing focus on internal education in customer service diversity trainings.
  • Continued buying and assortment filters; seeking out and prioritizing minority-owned and BIPOC-owned brands.
  • Marketing efforts focused around diversity, inclusive language and our commitment to showcasing real skin versus unrealistic and unhealthy beauty standards.
  • Continued monetary donations providing exposure + support to local and national causes we believe in.
  • An unwavering commitment to never stop evaluating and improving the way we operate, market, hire, invest and communicate to our community.

Thank you for sharing in our ongoing journey and inspiring us to continue growing and learning. Shop Good’s goal continues to be resolute: to create an environment and harness a community that is compassionate, welcoming and inclusive with an unwavering commitment to making healthy living inclusive, accessible, and FUN for ALL.

I am so grateful you are here, joining us in Shop Good’s mission and our belief that, collectively, we can not only inspire and create change, but in turn, inspire our best and healthiest selves.

Read on to learn the details of our ongoing work towards this mission.