Our Commitment to Clean
Your Body Knows the Difference
You prioritize your well-being—nourishing your body with care and making your health a top priority.
But have you ever considered the ingredients in your daily skincare and beauty routine? Every product you apply is absorbed into your skin, with studies estimating that more than 60% of these ingredients make their way into your body. Over time, this exposure adds up.
Shockingly, in the U.S., beauty brands can formulate products with nearly any ingredient—many of which remain undisclosed on labels. This means your favorite lipstick or moisturizer could contain substances you'd never knowingly choose to put on your skin. Not so pretty.
You Can Have Both.
A pivotal moment in Shop Good founder Leah Kirpalani’s healing journey was the decision to eliminate toxic, chemical-laden personal care products from her routine. The results were immediate—her symptoms improved, and with that, a deep passion was ignited.
Determined to share her discoveries, Leah became a trusted expert in non-toxic beauty, all-natural skincare, and wellness ingestibles. She sought out brands that champion transparency and prioritize both health and efficacy.
Most importantly, she found products that deliver—like a 100% natural face wash that calms even the most stubborn breakouts, a clean mascara that lifts and volumizes beyond expectations, and a bold, non-toxic lipstick that stays vibrant well past lunch. It became clear: we don’t have to choose between performance and purity. We can have both—and that belief is at the heart of Shop Good.
Our Product Review Process
Every product on our shelves undergoes a meticulous vetting process led by our founder, Leah Kirpalani—a Certified Holistic Health Coach—alongside our team of Health Coaches, Holistic Estheticians, and Product Experts. We analyze each ingredient, referencing trusted sources like the EWG’s Skin Deep Database, to ensure it supports overall well-being without compromising safety.
Plus, you’ll never find harmful ingredients like parabens, phthalates, artificial fragrances, sodium lauryl sulfates (SLS), formaldehyde, polyethylene glycol, oxybenzone, triclosan, or diethanolamine in any of our products—because true beauty is having a holistically minded approach to self-care.
Product Testing
At Shop Good, every product undergoes a rigorous 30-day testing process led by our team of Product Experts, Holistic Estheticians, and Holistic Health Coaches.
We evaluate each formula across a variety of skin types, ages, and wellness concerns to ensure both safety and efficacy. If a product doesn’t meet our high standards—or if we don’t absolutely love it—it won’t make it to our shelves.
We do the research, ingredient vetting, and testing so you don’t have to—allowing you to skip the guesswork and simply focus on looking and feeling your best.