MY 40'S, LAUNCHING A BRAND, & BREATHING INTO MY BACK
Hi Shop Good Fam,
Although the year is inching towards its close, I’m experiencing the energy of new beginnings. Between launching BEIIN (!!), stepping into a new decade + trying to keep my nervous system steady amidst it all, this season feels big.
So, I’m trying to stay present, tackling one obstacle at a time, and pausing in the moments that remind me what really matters. Here’s what’s been keeping me IN lately — body, mind, and indulgences.
Let’s get into it...
1 / READY FOR MY 40'S
I turned 40 this week - and instead of fearing it, I'm pumping myself up for my best decade yet. The best advice I've received? Stop worrying about what other people think and be unapologetically YOU. My 30s were about building/ proving/healing. My 40s? I'm not done building, but I am done trying to meet unrealistic expectations of myself (and giving away my monthly facials).
2 / LAUNCHING BEIN
Years in the making, BEIIN is finally here - and she feels like the most personal thing l've ever created. From the formulas to the message, it's all about intentionality. I keep our Wash and Lotion on every counter and bathtub in my house. Afterall: the everyday is everything. I cannot wait for it to BE IN your routine!
Psst - for the insider scoop, follow us @beiinofficial on Instagram!
3 / STAYING SANE (ISH).
Running two businesses, raising two kids, keeping my inbox and text message unread counts under 3-digits... ya know, the daily struggle. My current hack?
Dhara Electrolyte Powder in my water, a Botnia hydrosol at my desk, and 360 belly breathing when I feel my anxiety creep in. (You'll feel this breath both in your low belly and against your low back if done right.)
4/ LOCAL TREATS
Sometimes self-care means popping out of my at-home routine for an extra treat.
Lately, I've been booking a few services around town, since l've been on camera a bit more lately for BEIIN. I love Pure Nailz for my manicures, Capsyl Salon for hair, Bare Organic Tan for my spray tan, and Brow Dime for a brow lamination. #balance, plus I love supporting all of these women-owned businesses. I even got a facial with Devin!
5 / LITTLE JOYS
Right now it's: whole milk lattes, wear-testing our new holiday sweatshirts (u heard it here first), morning light on my absolutely chaotic (dining-room-table) desk, the scent of BEIIN lingering on my hands, working in person with my team much more lately, and the reminder that everything — including the chaos — is beautiful if I take pause in the moment to appreciate it.
What's keeping you grounded this season, and what are some of your new beginnings ahead? I'd love to hear.
With love,
LK