Completely redesigned for form and function, the SHHHOWERCAP not only looks better, but works better too

At Shop Good, we’ve done the work for you, so you can forget about the hours of research and ingredient vetting…and simply focus on feeling and looking your very best and fabulous self.

Annie Tevelin started as a frustrated consumer with cystic acne. With a degree in Cosmetic Chemistry, she soon started Skin Owl. With a goal to educate and promote self-care, she makes products that show instant results.

Slow North emerged from the belief that all home goods, whether luxury or necessity, should be made with clean and safe ingredients. Their intentionally crafted all-natural, botanical products made to complement whole living.

Sun Potion Transformational Foods is dedicated to health, happiness and well-being through the use of medicinal plants, superfoods and tonic herbs. They source the planet for potent, healing substances with the ability to transform consciousness and health. Sun Potion works with suppliers who can meet their stringent quality standards and commitment to purity.

Sunday’s is all about nail care that’s actually focused on health and wellbeing. Sunday’s has taken out all the bad stuff (chemicals, toxins, animal products) and left in all of the good stuff (high-shine finish, and long-lasting brilliant color) to create high-performance clean nail products.

Suntegrity uses only the best-known physical block ingredients to provide broad spectrum UVA/UVB protection. In memory of her mom, Trica formulated these ultra-clean and effective products with super anti-oxidants and amino acids to protect and repair.

Pocket-sized, plant-based, and potent – think of HRBLS as snack remedies. Each chew is infused with a special blend of herbal extracts to equal a dose of goodness that you can eat as needed. Imagine a strong cup of tea or tincture, in gummy form. They’re made for busy folks who want herbs that can keep up – modern, natural treatments that are convenient, healthy, straightforward and effective.

The Beauty Chef employs the benefits of microbiologist-approved biofermented superfoods to provide you with gut-friendly inner beauty solutions. Carla Oates built the brand on the philosophy that beauty begins in the belly.

These state-of-the-art transdermal patches are designed to deliver sustained, discreet relief for life’s common ailments. Made with the highest quality, organically farmed hemp, their patches feature tried-and-true plant extracts to address specific needs.

After starting a motherhood forum blog, Natalie Schwartz saw the need for cleaner and safer children’s products. Geared towards all stages of motherhood, her products feature high quality, small-batch ingredients to make mothers feel comortable and confident.

Founders Oliver and Emily created Ursa Major to help friends make the switch to delightful, plant-powered skincare. The unisex line has a “less is more” attitude, launching only the products they love and using only the most essential ingredients.

Made with measured magic and botanical science, Veyali reimagines the ancient artistry of parfumerie. San Diego-based Botanical Alchemist Gina Benedetto has hand-blended and expertly-curated each scent with a story and a purpose.

Vital Proteins helps people feel better and live fuller lives by providing sustainably-sourced nutrition products. Their nourishing, responsibly-produced collagen protein is an essential nutrient often stripped from our diets by modern food-processing.

Vitruvi believes in customization and the effectiveness of pure, quality ingredients. Created by brother-sister duo Sean and Sara Panton, their dynamic essential oil products are designed to take care of every aspect of your dynamic life.

W3LL PEOPLE was founded over 13 years ago by three skincare-loving friends who shared a passion to radically change a badly broken cosmetics industry for the better. Created by an elite makeup artist, a cosmetic dermatologist and a tree-hugging entrepreneur, W3LL PEOPLE approaches beauty with simplicity, authenticity, and most importantly– the belief that clean beauty outperforms conventional every time.

Cortney Herrera began Wildcare with a dedication to create effective, holistic skincare based on the plant life in her landscape. With inspiration from ancient and contemporary researchers alike, Wildcare’s artisan botanicals extends magic with every drop.

Wooden Spoon draws from lineage and land to consciously craft high-vibe plant remedies. Inspired by her deep roots in the Applacian Mountains, Lauren Haynes founded the brand with the belief that herbalism offers full-spectrum healing.

Wyld stands for What You Love Doing, and being a Wyld one means you’re uniquely you. This personal care brand is built for today, using guilt-free, all natural ingredients to create good AF skincare.

In the extinct language of the Taino Native American group, Zabana translates to “savanna”. Inspired by the thriving plant life of these flat linear landscapes, Shanell Edwards created 100% natural products that don’t compromise performance.

Vivian Tam, a Chinese Medicine doctor, started her practice with a mission to achieve real results in clear skin without harsh chemicals or drugs. After tracking a 90% success rate for reducing acne in patients, she created Zilch, a herbal tablet to help with stubborn acne.