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Meet Them

Meet Lainey, Shop Good’s Newest Product Expert


Hi, Shop Good fam! I’m Lainey, your newest Product Expert and I can’t wait to get to know you! Here’s a bit about me and why I’m so excited to support you with your wellness and beauty goals:

Since I was a young girl I absolutely loved to get dolled up. I was styling my hair and putting on my mom’s lipstick before I was 5 years old. I would sit in front of the mirror playing with colors and styles. I felt beautiful, powerful and got to know my reflection – discovering a sense of self through self-care.

Naturally, growing up I would makeover all of my friends, I loved sharing the fun and inspiration with them! After high school, I studied business and became a freelance makeup artist specializing in wedding makeup. By the time I was 22, I was practicing yoga – it was an outlet for me to feel grounded, beautiful and powerful on a deeper level. My yoga practice brought an awareness to what I put into my body and how it made me look and feel. When I ate a veggie burrito versus a protein-rich salad, I felt worlds of a difference in my practice. I nerded-out on that and got really into nutrition and plant medicine. Being raised in a holistic home, eating a vegetarian diet – it was nostalgic coming back to my roots.


It was during this time when I discovered a book called Not Just A Pretty Face “The Ugly Side of the Beauty Industry” by Stacy Malkan. This book opened my eyes to the beauty industries toxic secrets about the hazardous chemicals they use. Feeling overwhelmed and frustrated, I went on a hunt for natural products that were clean and performed well. To say the selection fell short is an understatement. I couldn’t continue using these products on myself or others. Being at a crossroads where I felt disappointed with the beauty industry, I then made the decision to follow my new found passion for holistic nutrition. I became a certified Holistic Health Practitioner and Health Coach.

For the past 7 years, I have worked with some amazing mentors and teachers learning everything from Macrobiotics, Ayurveda, Herbology and Superfood Nutrition. I’ve had the pleasure of creating seasonal plant-based menus, custom tea blends, medicinal tonics, elixirs, juice blends and superfood smoothies recipes. I’ve taught a variety of cooking classes based on nutritional education and essential cooking techniques. I’ve traveled and cooked for yoga retreats and still cook for a select few private clients. My company Veda Fresh, emphasizes the beauty of plant food + the power of knowing how to use it medicinally.


With the clean beauty movement in full swing, Shop Good is providing a unique boutique experience that is unlike the rest. The brand mission of You Can Have Both – products that heal and beautify really spoke to me, I now have discovered a way to incorporate both of my passions! I am beyond enthusiastic about joining the Shop Good team, offering my deep-set knowledge of holistic nutrition and clean beauty products. Can’t wait to meet all of you beautiful babes! Come say hey!

xo Lainey

*photos via Lainey Gaura

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