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February 26th, 2018 / Swipe On
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By: Nicole Kuhn.  NEWNESS ALERT! We’re making more room on our skincare shelves for our brand new line that we cannot stop gushing about and slathering on.  NOTO: a simple ingredient approach to , fresh, sexy, and unfussy ,natural  skincare line that is about  to be your new #shelfie staple.

But First, who is the creative mastermind behind this beautifully crafted line (we’re talking gorgeous plant ingredients and oh-so-chic packaging)? May we introduce you to Gloria Noto, creator of Noto Botanics!. The almighty lady boss who is redefining skincare by creating a skincare line that is multi-use and “uni-sex(y)” (her great words not ours!)

Ms. Noto began as a makeup artist and after being V up close and personal to the chemicals and toxins that she applied on her models skin day in and day out for 11 years, she knew a bigger mission called her name.  She decided to craft her own line built around the principles of simplicity, quality, wellness, inclusivity and accessibility to all. Plus, a hero product of the NOTO line offers a philanthropic edge – all sales of her Agender Oil goes straight to different organizations from Planned Parenthood, LGBT Youth Center, Women’s Center DTLA, etc. (love love love). 

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A great mantra Noto curates is ‘food’ for the skin feeding it with delicious ingredients like raw cocoa butter, rosehip seed oil, sweet almond oil, turmeric, and peppermint oil. The list goes on. Plus, you can pronounce everything! These products are packed with minimal ingredients that replenish and rejuvenate your skin. Not to mention these ingredients will leave you smelling good

Fun fast facts you need to know about NOTO:

  • Multi-use for your every need from hair to skin
  • Built around being a ‘gender-fluid’ line
  • NOTO has been featured in coveted publications like Vogue, Bydrie, Into The Gloss, InStyle and Nylon Magazine
  • Organic AND vegan.. our favorite combo

Shop the line….then follow the below:


Simple ingredients packing a powerful punch. Here’s the nighttime cure for dull, tired skin.

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  1. Cleanse the skin.  (we heart: Botnia’s Daily Face Wash and Berlin Skin’s Coconut + Aloe Cleanser)
  2. Mist your toner. NOTO’s Basil Yarrow Toner features distilled rose water (calming, hydrating)  organic Basil essential oil (helpful opening up lungs & nose passageways) and organic yarrow extract oil (purifying & calming)
  3. Massage in Your Serum. After toning, apply your Deep Serum to the skin. The Rosehip oil is anti-inflammatory,nourishing, anti-aging. The wild carrot promotes cell rejuvenation and the Vitamin A supports acne healing.  The Grapefruit – aside from giving it its punchy and sensual scent – serves as an antiseptic and disinfectant. PLUS: A highlight of the line that lifted our bold brows? … Noto’s Serum is packed with caffeine crystals. (Say what?!) These innovative and perky ingredient is perfect for tightening, lifting and awakening that dull winter skin.
  4. Finish Feeling Rooted.  Noto’s Rooted Oil is made with grounding Palo Santo, soothing and detoxifying Ceaderwood and antibacterial Bergamont. Mix the oil to the ends of your hair or moisturize your skin.

Questions about how to use NOTO for your skin type? Shoot us an email at!

*Photos via Noto Botanics 


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